
CRM Manager
- East Sussex
- £40,000 per year
- Permanent
- Full-time
- Developing and implementing CRM strategies
- Analysing customer data and behaviours to identify trends and opportunities for retention improvements.
- A/B testing, email building and reporting
- Creating and enhancing the loyalty strategy and driving customer acquisition
- Monitor and report on the performance of retention initiatives, providing actionable insights.
- Working closely with marketing teams to align retention efforts with broader campaigns.
- A strong background in CRM
- Demonstrable experience with CRM platforms and tools, with a focus on data analysis and campaign execution.
- Proven ability to develop and implement customer retention strategies.
- Excellent analytical skills, with the ability to interpret data and provide actionable recommendations.
- Experience in A/B testing and optimisation
- Knowledge of digital marketing practices, including email and SMS campaigns.
- A proactive approach to problem-solving and staying updated on industry trends.