
Head of Sales, Marketing & Client Services - Commercial Property Management - 3 Mills Film Studios
- London
- Permanent
- Full-time
- Developing and overseeing the implementation of the annual sales plan and income target
- Creating a strong sales culture and achieve measurable impact on the revenue growth of the studios, and with the aim of exceeding targets
- Developing and overseeing the implementation of the marketing plan and budget
- Recruiting, onboarding and managing the Sales and Client Service team
- New business development including pro-active outreach
- Inputting into strategic decisions affecting the studios
- Managing and developing the Studio Booking System and CRM system
- Assist the General Manager/Head of Studios with Sales/Marketing/Client Service related aspects of reporting to the landlord on the operations of 3 Mills Studios.
- Working closely with the Media team at LSH to achieve growth targets
- Create and implement annual sales plan including ongoing forecast and analysis of progress
- Build and develop relationships and leads with key clients and decision makers across all target markets
- Proactively seeking new business opportunities
- Negotiate significant leases for the studios
- Manage and monitor the day-to-day tasks of the Sales and Client Service team, building structure into the team's working day
- Provide line management and support to the Sales and Client Service team including undertaking performance management reviews, in conjunction with the General Manager
- Provide strategic direction to the Sales and Client Service team in co-ordination with the wider studio plan
- Ensure the timely production of all necessary documentation relating to studio use and bookings for each studio client
- Develop a full knowledge of the studios and conduct client tours of studio facilities
- Provision of quotes for new business
- Keeping other LSH managed sites in mind when 3 Mills cannot accommodate an enquiry
- Negotiation of costs/prices and payment plans for client occupation
- Liaise with accounts department in customer related matters
- Liaise with the General Manager to develop and execute a new business generation strategy
- Work with all departments to ensure a high level of customer service is achieved across the business
- Monitor expiry of leases and agreements for tenants and ensure renewal discussions are started in advance of expiry dates
- Carrying out competitor analysis to understand the wider market and opportunities
- Build and develop relationships with key decision-makers across all target markets
- Keep in regular contact with key decision makers to ensure 3 Mills and LSH is always on their radar
- Work with industry partners (eg BFC, Film London, Production Guild) to ensure they are regularly updated with availability
- Represent 3 Mills Studios at industry events and studios sponsored activities where necessary, including events that occur outside normal business hours
- Explore business development opportunities in the industry and look to enrich 3 Mills Studios by implementing industry schemes, trends and best practices
- Produce and implement the annual marketing plan
- Build brand awareness and engagement through events, sponsorships and advertising with 3 Mills Studios' industry partners
- Collaborate with and brief designers on any marketing assets
- Collaborate with and manage any external PR/Marketing companies (as appropriate)
- Oversee and provide sign off for all marketing & PR collateral and activities
- Manage the 3 Mills Studios online presence and ensure website and appropriate social media channels are kept up to date
- Overall point of contact responsibility for the Studio Bookings and CRM system
- Work with system providers to improve team processes, implement best practices and maximise opportunities from sales pipeline and lead generation
- Maintain and deliver monthly Sales, Marketing and Client Service report to managing agent and landlord
- Prepare and deliver any other reports requested by managing agent, General Manager and/or the landlord
- Develop an in-depth knowledge of the Studios' standard contractual terms & conditions to enable amendments requested by studio clients to be reviewed and agreed as appropriate
- Support the General Manager in the development of planning and business case to support ROI Studio development/improvement projects
- Assist the General Manager/Head of Studios and accounts department in the preparation of annual income budgets
- Develop the ability to understudy the General Manager/Head of Studios in their absence
- Provide information and assistance as required to assist in the preparation of annual budgets and monthly reporting
- Provide commentary on variances for monthly accounts when requested by accounts department
- Liaise with the Operations team to ensure all client needs are met, including identifying key studio areas requiring maintenance and upgrading to support clients and sales
- Degree qualified (or equivalent experience)
- In-depth knowledge and experience of the film/television/theatre industries with experience working in studio bookings or physical production a significant bonus
- Proven and established sales leader with track record of setting, hitting and exceeding targets
- Numerical with experience of financial analysis, progress reporting and applying ROI marketing approaches and managing an annual marketing plan and budget
- Ability to manage performance of direct reports and work well as part of a small but effective team using own initiative
- Client-focussed with experience of working in a fast-moving and busy customer-service environment
- Excellent written and spoken communication skills and the ability to collaborate effectively with people across department and at all levels in a variety of contexts. Confidence in liaising with senior individuals, celebrities, VIPs, media and press when appropriate
- Strategic and innovative thinker with advanced negotiation skills, with experience of dealing with business affairs on contract and terms negotiation
- Advanced knowledge of CRM and Studio/Venue Bookings Systems
- Computer literate including good standard of Microsoft operating systems (Teams, Word, Excel, PowerPoint) and other systems such as Google Docs
- Health & safety knowledge (within a production environment a bonus)
- Ambitious, proactive and hardworking with a flexible attitude
- Enthusiastic, trustworthy and reliable
- Exemplary research and analytical skills
- Good presentation skills
- Good time management