
Senior Digital Marketing Coordinator
- London
- Permanent
- Full-time
- Regular liaison with online trading team to align all marketing activity with trade priorities
- Join weekly SEM calls and agency meetings, support optimisation of all brands, take active role in setting and delivering optimisation plans for OFFSPRING across PPC and SEO with support of the Senior Digital Marketing Manager
- Ensure PPC ad copy and sitelinks are up to date and in line with site content and trade messaging
- Support Senior Digital Marketing Manager in planning, executing & reporting SEO actions ensuring optimisations and technical fixes are implemented.
- Use Google trends to identify any new ranges or categories that we could look to set up
- Support the Senior Digital Marketing Manager in planning, executing & reporting Paid Social campaigns.
- Evaluate new publishers for the affiliate campaign, and assist in managing relationships with existing publishers. Recruit new affiliates and assist in running sales driving campaigns
- Assist the Senior Digital Marketing Manager in negotiating exposure with affiliate partners to increase visibility and drive additional traffics and sales
- Support distribution of customer insight program across multichannel touch-points, working to constantly improve the survey experience for customers.
- Lead on co-ordinated marketing approach for OFFICE & OFFSPRING, produce weekly reports, review performance vs budget and adjust marketing plans for OFFSPRING in line with performance
- Support agency relationship and engage agency contacts in OFFICE & OFFSPRING marketing objectives
- Present OFFICE & OFFSPRING performance and plans in weekly trade meeting
- 3 years experience in an digital marketing role within the fashion/retail sector
- Commercially astute
- Passion to develop a career in online marketing
- Good copywriting for web skills
- MS Office Outlook, Excel, Word, Powerpoint
- Well organised and proactive with excellent time keeping and prioritisation skills
- Good communicator and team player
- Flexi- hours
- Contributory pension scheme
- Access to Employee Assistance Programme through the Retail Trust
- Contribution towards eyetest and eyewear
- 23 days annual leave and 8 bank holidays. Increased annual leave after two years’ continuous service
- Staff discount
- L&D Development programmes with our Partner; The Fashion Retail Academy
- Travel card loan
- Breakfast on us
- Monthly office socials