Digital Operations Marketing Coordinator

Gap

  • London
  • Permanent
  • Full-time
  • 1 month ago
About GapOur past is full of iconic moments — but our future is going to spark many more. Our brands — Gap, Banana Republic, Old Navy and Athleta — have dressed people from all walks of life and all kinds of families, all over the world, for every occasion for more than 50 years.But we’re more than the clothes that we make. We know that business can and should be a force for good, and it’s why we work hard to make product that makes people feel good, inside and out. It’s why we’re committed to giving back to the communities where we live and work. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, come grow with us.About the RoleAs the Digital Marketing Operations Coordinator, you will be the go-to contact for coordinating and delivering digital marketing assets to Gap Inc.'s pureplay partners. You'll ensure assets are formatted correctly, metadata and structured data (including JSON) are accurate, and that partners have what they need to execute campaigns successfully in their platforms and markets.This is a detail-oriented, operational role requiring strong organizational skills, a working understanding of digital asset requirements, and some technical aptitude with data formats and tools.What You'll Do
  • Coordinate and deliver marketing assets (images, copy, video, banners, product data) to pureplay and e-commerce partners in their required formats and timelines.
  • Work with structured data to ensure metadata, tagging, and feed content meets partner specifications.
  • Collaborate with creative, brand, and e-commerce teams to source and adapt assets for multiple digital platforms.
  • Ensure consistent formatting and naming conventions across asset libraries; troubleshoot issues with file formats and specifications.
  • Use tools such as JSON or XML to validate and deliver structured data (e.g., product catalogues, campaign data feeds).
  • Maintain accurate records of asset requests, delivery timelines, and partner requirements.
  • Support continuous improvement in asset delivery workflows, automation, and partner satisfaction.
  • Act as a liaison between internal brand teams and external partners to manage expectations and ensure high-quality execution.
Who You Are
  • 2+ years' experience in digital marketing operations, asset management, or e-commerce support-preferably within a retail or consumer brand environment.
  • Strong familiarity with digital file types (JPG, PNG, PSD, MP4, etc.) and specifications for online platforms.
  • Working knowledge of structured data formats such as JSON, XML, or CSV.
  • Experience working with pureplay retailers is highly desirable.
  • Strong organizational skills and attention to detail-able to manage multiple asset deliveries and version control.
  • Proficiency with tools like Excel/Google Sheets and basic file management systems (e.g., DAMs, shared drives).
  • Good communication skills; able to work effectively with both creative and technical teams.
  • Highly organized, adaptable, and comfortable working across time zones and cultures.
Preferred Qualifications
  • Familiarity with international retail markets and localization challenges.
  • Experience using a DAM (Digital Asset Management) platform (e.g., Bynder, Adobe Experience Manager).
  • Familiarity with feed management tools (e.g., Productsup, ChannelAdvisor) or content syndication processes.
  • Understanding of localization and regional content adaptation for global markets.
  • Basic HTML or JSON editing capabilities a plus.
Benefits at Gap
  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, 30% off at Gap Outlet, and the ability to purchase discounted merchandise during international travel at Banana Republic, Athleta, Intermix and Old Navy.
  • Pension schemes available, depending on role.
  • Market-leading private medical healthcare and well-being programme.*
  • Voluntary medical cash plan open to all employees.
  • Performance-related discretionary bonuses.*
  • Access to our Employee Support Programme for overall well-being.
*For eligible employeesGap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Gap