Marketing Coordinator (Digital Focus)

Tomra

  • London
  • Permanent
  • Full-time
  • 17 days ago
Company DescriptionTOMRA was founded in 1972, based on the design, manufacturing and sale of reverse vending machines (RVMs) for automated collection of used beverage containers. Today TOMRA provides solutions that enable the circular economy with advanced collection and sorting systems, and food processing by employing sensor-based sorting and grading technology.The TOMRA Group employs 5,300 people globally and is listed on the Oslo Stock Exchange (OSE: TOM). TOMRA was named Norway's Most Innovative Business in 2023, number one in the list of the country's top 25 companies.TOMRA Collection is an innovator in the circular economy and Clean Loop Recycling. Founded on the invention of the world's first reverse vending machine, we are now responsible for approximately 85,000 installations across more than 60 markets. By providing an effective and efficient way of collecting, sorting and processing containers, TOMRA's reverse vending systems make it easy for consumers to recycle and contribute to a more sustainable planet.At TOMRA, we want people to innovate, show passion in their work and be responsible. We encourage the freedom to innovate and take risks that result in breakthroughs that challenge the status quo. We value passion that focuses and commits to meeting success. We believe in a responsible and safe mindset that takes care of our customers, products, and fellow employees.In the UK, we are at a very exciting point in our journey, with England, Scotland and Northern Ireland due to launch a deposit return scheme in October 2027.Due to this, we are recruiting for a Marketing Co-Ordinator to join our growing team in London.Job DescriptionWe are seeking a dynamic and creative Marketing Coordinator with a strong digital marketing focus to join our team in the UK. This role will be responsible for managing digital campaigns, social media platforms (Linkedin, Facebook), website editorial content, CRM platform (Upsales) and other tasks to support the team, such as coordination of trade exhibitions.This role requires a proactive and hands-on individual, who is looking to make an impact in a rapidly growing business. We are looking for someone with previous experience in a B2B digital marketing role, with excellent attention to detail, an entrepreneurial mindset, strong communication skills and a passion for all things digital marketing.
This role will report to the UK Marketing Manager, with regular collaboration with our Global Marketing team in Norway and marketing colleagues across the business.Key Responsibilities:1. Social Media Management
  • Develop and implement social media strategies to increase brand awareness and engagement for TOMRA.
  • Manage and monitor social media accounts (Linkedin, Facebook), including content creation, scheduling, and responding to enquiries.
  • Analyse social media performance, share regular reporting and provide insights for improvement.
2. Website (CMS) Editorial Management
  • Oversee the editorial content of the local UK website using the Content Management System (CMS - Sitecore).
  • Ensure local website content is up-to-date, accurate, and aligned with brand guidelines.
  • Manage website quality assurance, formatting, link-checking, and basic SEO tasks
  • Collaborate with internal teams to create and publish engaging web content.
3. CRM Management
  • Manage the Customer Relationship Management (CRM) system to ensure accurate and up-to-date customer data.
  • Develop and execute CRM campaigns to nurture leads and drive customer retention.
  • Analyse CRM data to identify trends and opportunities for improvement.
4. Content Creation
  • Create compelling and engaging content for various digital platforms, including social media, website, and email marketing.
  • Collaborate with the design team to produce visually appealing content.
  • Ensure content is consistent with brand voice and messaging.
5. Reporting & Analytics
  • Conduct regular reporting and analysis of marketing campaigns and digital activities.
  • Provide insights and recommendations based on data analysis to optimise marketing efforts.
  • Monitor key performance indicators (KPIs) and track progress towards marketing goals.
  • Implement and use website analytics tracking elements (Google Tag Manager, Google Analytics)
6. Marketing team support
  • Coordinate and manage UK marketing events, including webinars and in person trade exhibitions. Provide post-event analysis and reporting.
  • Support the sales and marketing team in developing sales tools
QualificationsAbout you:
  • Bachelor's degree in Marketing, Communications, or a related field preferred.
  • Approx. 5-6 years of proven hands-on experience in digital marketing, social media management, and content creation
  • Experience working for a B2B brand and implementing lead generation campaigns
  • Proficiency in using CMS, CRM systems, and analytics tools.
  • Strong analytical skills and ability to interpret data to drive marketing decisions.
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team.
  • Strong organisational skills and able to work on multiple projects
  • Entrepreneurial mindset and happy to be hands on in a small but growing team.
  • Growth mindset with a passion for staying updated on digital marketing trends.
  • An interest in sustainability and the Circular Economy
Additional InformationIf you are passionate about growing business opportunities and have the skills and experience, we are looking for, we would love to hear from you.

Tomra