
Supporter Acquisition Manager
- London
- £45,000-48,000 per year
- Permanent
- Full-time
- Lead the long term supporter acquisition strategy in line with wider fundraising objectives
- Forecast campaign performance and long term ROI, modelling audience journeys
- Collaborate on integrated campaign planning across owned, earned, and paid media
- Manage supplier procurement and contract negotiations for acquisition services
- Define and track KPIs to monitor campaign effectiveness
- Oversee end-to-end delivery of acquisition campaigns across all relevant channels
- Develop or commission high quality creative and copy for campaign assets
- Monitor and optimise campaign performance in real-time
- Manage external agencies, freelancers, and internal contributors
- Work with data teams to ensure selections and targeting are audience appropriate
- Support innovation and product development within the public fundraising portfolio
- Contribute to the organisation’s digital transformation, particularly through acquisition touchpoints like the website
- Leading customer or supporter acquisition campaigns, including large budgets
- Deep understanding of digital and direct marketing strategies
- Strong project management skills from setup through delivery and evaluation
- Experience working with creative, media, and data suppliers
- Understanding of fundraising compliance, including GDPR and data protection