Brand Manager - Cadbury

Premier Foods

  • St Albans
  • Permanent
  • Full-time
  • 1 day ago
Brand Manager - Cadbury and Seasonal Sweet TreatsPermanentBased in St Albans/WFH 50%Cadbury is one of the biggest, sweet treat brands in the UK and a key part of Premier's portfolio, valued at £78m RSV. It holds a high internal profile and is critical for delivering total business results. The brand has strong and growing equity in cake, with a broad portfolio spanning Mini Rolls - iconic and much-loved cake product across nation, as well as Cake Bars, Celebration Cakes and more.
  • There are ambitious plans to drive future growth, leveraging growth in our core portfolio, as well as seeking out significant NPD opportunities across both the Cadbury and seasonal cake portfolio. In store support & innovation/ renovation programmes are therefore all part of the mix.
  • We are looking for a Brand Manager with proven marketing, innovation and commercial skills and a strong track record of results. You will need to be a capable strategic thinker. You will be comfortable analysing and deriving insights from different sources of consumer and retail data. You will have a passion for creating new ideas and bringing them to life through both AYR and seasonal launches. You will be a strong team player with the ability to engage with a diverse set of internal and external stakeholders to achieve success.
What we need from you....
  • At least 3 years of experience in marketing within a market leading FMCG organisation with experience of working with theUK Grocery trade
  • Ideal candidate will have brand management (delivery) experience.
  • Someone who has an ability to work at pace, a strong bias for action and high degree of personal accountability.
  • Strong experience of working cross-functionally and leading projects to successful in-market delivery.
  • Able to demonstrate strategic thinking, 'gets' consumers and places them at the core of everything that they do.
  • A commercially and analytically aware individual who is comfortable developing and presenting business cases in an organisation which will only invest on the back of sound quantitative evidence.
  • An individual who has a track record of getting the best out of others with a collaborative and inclusive style.
What you'll be doingFinancials and business analysis:
  • P&L management including monthly performance reporting, identifying key drivers of performance, pricing & promotion recommendations.
  • Monitoring and analysing external business performance; including external market performance and competitor activity identifying risks and opportunities to create actionable insights to inform ongoing plans.
Innovation and Project management:
  • Key accountability and management of EPD (flavour/variant extensions) innovation projects from initial concepts through to launching in market.
  • Owning P&L and managing Stage & Gate internal stakeholder approval process.
  • Developing launch plans and working with sales to develop compelling retailer sell-in stories.
Budget Management:
  • Day to day management of the Cadbury brand budget, including raising POs in SAP
Brand management:
  • Work in partnership with the customer marketing team to manage BTL activity such as in-store and shopper marketing, co-ordinating brand communication materials such as in-store POS, eCommerce and images for external customers.
  • Work closely with Sales, Category and Commercial Planning to build and execute strong commercial plans for your brands, including presenting directly to buyers to influence ranging decisions, and working to improve quality of instore execution on your brands.
  • Form strong connections cross-functionally within the business, specifically with Project Management, Finance, Operations, Packaging and R&D teams, to lead successful market delivery of winning products.
External Stakeholder Management:
  • Manage the day-to-day relationship with Mondelez under the guidance of the Marketing Controller, and support with the weekly, monthly and quarterly meeting schedule.
What we offer you in return...?
  • Competitive salary
  • Car Allowance
  • Bonus
  • Up to 7.5% pension
  • Life assurance
  • Wide range of online and in-house training
  • Access to an employee discount scheme, with access to hundreds of nationwide retailers
Ready to apply...?Click apply, submitting an up-to-date CV tailored to this opportunity. We look forward to hearing from you.A great British food companyPremier Foods is one of Britain's biggest listed food companies, employing over 4,000 colleagues at 13 manufacturing sites and offices up and down the country.Many of our brands have been part of UK life for more than a century and you'll find them in 90% of British households.At Premier foods we believe in inclusion, authenticity and individuality. We aim to ensure all existing and future colleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love or what they believe in. Our culture is one where everyone is welcome.

Premier Foods