
Social Media Manager + Email Marketing Executive
- London
- £40,000-45,000 per year
- Permanent
- Part-time
- Salary: £40-45,000 base
- Working Hours: 40 hours per week
- The GM
- Content Creation & Campaign Execution:
- Develop and execute social media campaigns that align with brand objectives and engage the audience.
- Create compelling email marketing campaigns to promote events, nurture leads, and keep the audience informed.
- Produce engaging visuals and copy for social media posts, newsletters, and promotional content using tools like Adobe Creative Suite (Photoshop, Illustrator, etc.).
- Collaborate with the content team to create on-brand, creative assets that resonate with the audience and encourage engagement.
- Community Engagement & Brand Awareness:
- Build and nurture relationships with followers and customers through regular, engaging social media interactions.
- Respond to comments and messages promptly, maintaining a consistent and friendly brand voice.
- Participate in planning and executing events, pop-ups, and other brand activations that strengthen community relationships and enhance brand visibility.
- Social Media Management:
- Manage social media platforms (Instagram, Facebook, Twitter, etc.), ensuring consistent content posting that engages the target audience.
- Schedule and plan content in advance, ensuring campaigns are timely and relevant to the audience.
- Keep an eye on trends and relevant conversations within the community to ensure the brand stays top-of-mind and relevant.
- Email Marketing & Newsletters:
- Design and send regular email newsletters to keep customers engaged and excited about upcoming offers, events, and news.
- Segment email lists to ensure targeted and personalised messaging that speaks to different customer groups.
- Design visually appealing email templates that align with brand guidelines and encourage higher engagement rates.
- Collaborate & Innovate:
- Work with the marketing team to brainstorm new content ideas, promotional campaigns, and strategies to increase engagement.
- Stay informed on the latest trends in social media and email marketing, applying fresh strategies to keep the campaigns engaging and effective.
- Proven experience in social media marketing, content creation, or email marketing (experience in fitness, lifestyle, or hospitality industries is a plus).
- Strong writing and copywriting skills with the ability to craft engaging, brand-aligned content.
- Proficiency with visual content creation tools such as Adobe Creative Suite (Photoshop, Illustrator, etc.).
- Familiarity with social media platforms (Instagram, Facebook, Twitter) and email marketing tools (e.g., Mailchimp, Klaviyo).
- Excellent communication skills, with the ability to create relatable and engaging content.
- Highly organised with the ability to manage multiple campaigns and meet deadlines.
- Experience in the fitness, wellness, or lifestyle industries.
- Basic knowledge of SEO or digital marketing strategies.
- A passion for fitness and wellness.