
Sr Program Manager, Conferences
- Surrey
- Permanent
- Full-time
- Develop the conference product strategy to drive growth, profitability and retention, in collaboration with global PM leads
- Create the most compelling attendee-driven conference agenda based on market needs and requirements.
- Gartner Research and Gartner Consulting
- Audience Acquisition / Marketing / Conference Attendee Sales
- Sponsorship Sales
- Conference Operations / Logistics
- Research Marketing, Sales, and Service Delivery
- Drive primary and secondary market research in order to understand client issues and market trends
- Identify and define target audience, exhibitor opportunities for the conferences.
- Collaborate with Conference Chair to create client-focused programs that deliver the most relevant content for each role.
- Secure keynote speakers, panels and case studies.
- Collaborate with Gartner Research and Services Delivery teams to ensure we create and facilitate great client experiences and networking opportunities.
- Collaborate with global program leads on creating the conference or portfolio strategy
- Evangelize and promote conferences to internal and external constituents.
- Innovate conference experiences, content and formats.
- Work closely with Conferences Marketing to create compelling messaging and campaigns, as well as assist with media partners, to drive growth and increase retention
- Collaborate with Conferences Sales to identify prospective sponsors/exhibitors, accelerate the sales process and increase retention.
- Collaborate with Conferences Operations to ensure cost-effective solutions to achieve optimal attendee and sponsor experiences
- Identify and evaluate competitive conferences, including attending competitive conferences.
- Bachelor’s Degree in any field is a must.
- 3-7 years’ relevant experience in event program management including content agenda creation & speaker management preferred.
- Conference or content-rich program planning experience is a must.
- Proven track record creating and executing strategy.
- Demonstrated ability to work in a highly collaborative matrix environment, with strong stakeholder management skills.
- Excellent written and oral communication and ability to influence.
- Desire for global / multinational conference experience
- Good multi-project management, prioritization, time management capacity
- Familiarity with technology, data analysis, and AI a plus.
- Ability to engage effectively with C-level executives.
- Ability to accommodate moderate travel to approx. 7 conferences annually, domestic and international (approx. 15%).