Digital and Commercial Brand Manager - Gastroenterology & Reproductive Health - Home/West London

Chase

  • West London
  • Permanent
  • Full-time
  • 21 days ago
Digital & Commercial Brand Manager - Gastroenterology & Reproductive Health
  • Hybrid - 3 days/week in West London office, 2 days WFH
Are you a strategic marketer with the gravitas to lead digital transformation and the commercial acumen to drive brand performance?Our client is a global pharmaceutical innovator with a strong legacy in Urology, Endocrine Oncology, Gastroenterology, Endocrinology (Growth), and Reproductive Health. Their mission is to empower physicians to treat patients on the body's own terms-and they're investing heavily in digital excellence to make that happen.This senior-level role (equivalent to a Marketing Manager, Sales Manager, or Medical Lead) is split into two distinct areas of responsibility, offering a unique opportunity to lead transformation and deliver commercial impact.Digital Excellence Leadership (Approx. 70%)You'll be the driving force behind the UK's digital transformation across two business units. This part of the role is all about:
  • Energising and educating cross-functional teams-marketing, medical, sales, and others-to adopt digital-first thinking and embed best practices.
  • Acting as the UK's digital ambassador, aligning with and influencing the global digital roadmap to ensure the UK is at the forefront of innovation.
  • Leading the development and execution of omnichannel engagement strategies, integrating CRM and automation platforms to deliver seamless customer journeys.
  • Building internal capabilities, SOPs, and frameworks to elevate digital performance and embed a culture of continuous improvement.
Commercial Portfolio Management (Approx. 30%)You'll lead the strategy for a suite of established brands that are no longer actively promoted by the sales force. Instead of rep-led engagement, you'll use digital channels and targeted marketing to maintain visibility and drive performance. This includes:Developing and executing cost-effective digital brand strategies to increase product uptake and lifecycle value.
Managing forecasting and P&L, using structured problem-solving and data-driven decision-making.
Applying critical thinking to optimise ROI and demand generation within a lean budget.
Ensuring these brands remain commercially relevant through smart, agile marketing.What We're Looking For
  • Significant experience in pharmaceutical or healthcare marketing, with a strong digital focus.
  • Proven success in omnichannel campaign execution and digital engagement strategies.
  • Proficiency in CRM systems, marketing automation, and data analytics.
  • Strong stakeholder engagement and project management skills.
  • Gravitas, influence, and a growth mindset-ready to make an impact and progress.
Why This Role?
  • Join a company with exceptional global digital talent and a bold vision for the future.
  • Be part of a high-performing, digitally driven team.
  • Enjoy a highly competitive salary, bonus, and benefits package.
  • Clear progression opportunities-affiliate or global roles await those who deliver impact.
Apply online or contact CHASE on 0131 553 6644 for a confidential discussion.Reference Number: 69633

PharmiWeb.jobs