
Senior Digital Brand Manager
- Southwark, South East London
- £52,000-57,800 per year
- Contract
- Full-time
Location: Hybrid - London, Lytham, Durham, or Glasgow (40% in-office)
Salary: £52,000 - £57,800 DOEContract: 23month FTCYolk Recruitment is working with a major UK financial institution undergoing exciting transformation. With a brand trusted by millions, they're now looking for a strategic, creative, and collaborative Senior Brand Manager to help shape how that brand is experienced by customers and employees across every touchpoint.This is a brilliant opportunity to join a small, purpose-driven brand team at the heart of a respected national organisation - where your work will influence culture, customer experience, and the future of the brand itself.What you'll be doingThe appointed Senior Brand Manager will lead a broad range of projects and will:
- Act as the brand subject matter expert, leading and influencing brand expression during business transformation projects.
- Collaborate with customer-facing teams and third-party suppliers to ensure brand authenticity and alignment with values and customer principles.
- Act as the final approver for brand compliance.
- Identify opportunities to evolve the brand for a seamless customer experience across all channels.
- Use customer insight (e.g., CSAT, feedback, complaints) to improve communications and inform brand-led improvements.
- Collaborate with service design, delivery teams, and partners to address issues and ensure smooth project delivery without impacting the customer or brand.
- The role will act as mentor and coach to others across to business to embed our brand.
- Step into roles such as Product Owner, Service Owner, or Business Manager as required.
- Degree in communications, design, or a relevant field, or equivalent experience in brand management or related disciplines
- Working with brand in a digital environment.
- Knowledge of digital design systems and pattern libraries, ensuring cohesive and consistent visual branding across platforms.
- Experience balancing expression with functional requirements and user experience
- Experience of working in sprint and agile methodology.
- Experience in a brand or communications role, either client or agency side.
- Experience working across a range of channels and media types, including apps and websites.
- Experience effectively managing external agencies - from value costs analysis, briefing, evaluating work and assuring - through to delivery of final outputs
- Working and delivering branded experiences through third party suppliers
- Civil service pension of 28.97%
- Generous annual leave - starting at 25 days, increasing to 30 days
- Learning and development tailored to your role
- An environment with flexible hybrid working options
- 9-day fortnight scheme
- A culture encouraging inclusion and diversity
- Performance related variable pay bonus
- Enhanced maternity, paternity, adoption and shared parental leave
- A supportive, purpose-led culture that values innovation and collaboration.