Solutions Marketing Manager

Iterable

  • London Denver, Norfolk
  • Permanent
  • Full-time
  • 2 months ago
Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement-all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.Our success is powered by extraordinary people who bring our core values-Trust, Growth Mindset, Balance, and Humility-to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That's why we've been recognized as one of and , and were recognized on Forbes' list of America's Best Startup Employers in 2022. Notably, Iterable has also been listed on and has held a top 10 ranking on the .With a global presence-including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide-we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our and pages. Let's shape the future of customer engagement together!How you will make a difference:You will lead the development and execution of customer-centric marketing strategies, translating complex platform capabilities into compelling, insight-led narratives rooted in customer understanding. Through research and analysis, you'll develop a deep understanding of industry trends and buyer personas - ensuring clear insight into persona needs, pain points, and desired outcomes across verticals to position Iterable's solutions through value-led use cases and outcomes.In this cross-functional role, you'll help shape go-to-market strategy by partnering closely with teams across Demand Generation, Integrated Marketing, Sales, Customer Success, Value Engineering, and Product. Your work will ensure alignment on messaging, differentiation, and the business value Iterable delivers, and streamline content development to enable go to market efforts.This role requires a strategic thinker with the ability to synthesize market dynamics and customer challenges, connecting platform capabilities to real-world impact. You'll act as a subject matter expert on key industries and buyer personas, identifying the customer pain points and value drivers that inform positioning and narrative development - assuring consistent application across go-to-market teams while enabling the field the tools to win. The ideal candidate thrives in fast-paced environments and brings a proven track record of leading cross-functional strategy and execution.Key Responsibilities:
  • Develop and refine a data-driven approach to understanding customer needs, industry trends, and competitive differentiation for Iterable Solutions
  • Conduct research and analyze customer insights (win-loss interviews, usage data, customer feedback) to inform value-led positioning & messaging strategy
  • Scale industry expertise, developing differentiated solutions & strategies to tailor Iterable use cases and applications across verticals (ex. Retail, Consumer App, etc)
  • Partner with Content Marketing, Integrated Marketing, and Demand Generation team to develop high-impact content strategy to showcase Iterable's differentiated value
  • Lead the development of solution narratives that align with customer pain points and demonstrate ROI-driven benefits.
  • Partner with Go-To-Market leadership to develop the Iterable Insights Program, prioritizing roadmap for content development and organizational enablement
  • Develop content and collateral to support field outreach that aligns business value to platform solutions and differentiated capabilities
  • Collaborate with Sales and Customer Success teams to identify recurring pain points and opportunities that inform messaging and market strategy.
  • Enable the Sales team with storytelling frameworks, use cases, and competitive insights that help drive deal velocity.
  • Establish yourself as a trusted advisor to prospects, customers, and internal teams by providing expert insights on industry trends, business challenges, and best practices.
Qualifications:
  • Bias for action and a self-starter mindset - comfortable operating with ambiguity, learning from feedback, and iterating for success.
  • Strong analytical skills and experience leveraging data and research to inform marketing strategy
  • Experience in Marketing Strategy or a similar strategic go-to-market role.
  • Strong executive presence, GSD muscle, comfort with ambiguity & a solution orientation mindset
  • Ability to think strategically and execute methodically.
  • Exceptional ability to translate technical product capabilities into compelling customer value propositions.
  • Proven experience collaborating with Sales, Product, and Customer Success teams.
  • Ability to explain strategy and concepts to various audiences, including executives, practitioners, and internal stakeholders.
  • Excellent storytelling, communication, and content strategy/development skills.
  • Experience in B2B SaaS, martech, or customer engagement platforms preferred.
  • Experience with Challenger Sales Methodology preferred
Perks & Benefits:
  • Paid parental leave
  • Competitive salaries, meaningful equity, & 401(k) plan
  • Medical, dental, vision, & life insurance
  • Balance Days (additional paid holidays)
  • Fertility & Adoption Assistance
  • Paid Sabbatical
  • Flexible PTO
  • Monthly Employee Wellness allowance
  • Monthly Professional Development allowance
  • Pre-tax commuter benefits
  • Complete laptop workstation
The US base salary range for this position at the start of employment is $112,000 - $175,000. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations.Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others.Recruitment Disclaimer:Please be aware that Iterable, Inc. (“Iterable”) and our official professional recruiting agencies and platforms do not:
  • Send job offers from free email services like Gmail, Yahoo mail, Hotmail, etc.
  • Request money, fees, or payment of any kind from prospective candidates to apply to Iterable, for employment, or for the recruitment process (e.g. for home office supplies, or training, etc.).
  • Request or require personal documents like bank account details, tax forms, or credit card information as part of the recruitment process prior to the candidate signing an engagement letter or an employment contract with Iterable.
You may see all job vacancies on our official Iterable channels:
  • Official Iterable website, Careers page:
  • Official LinkedIn Jobs page:
Iterable is not affiliated in any way to these impostors and we hereby confirm that such individuals/entities are not authorized, encouraged, or sponsored to act on behalf of Iterable. Such job opportunities are entirely fake and not valid. Therefore, please disregard any written or oral request for a job offer or an interview that you believe is or might be fraudulent or suspicious and immediately reach out to us via email at upon receiving a suspicious job offer.Criminal and/or civil liabilities may arise from such actions, and Iterable expressly reserves the right to take legal action, including criminal action, against such individuals/entities whenever such phenomena occur. In any case, please note that under no circumstances shall Iterable and any of its affiliates be held liable or responsible for any claims, losses, damages, expenses or other inconvenience resulting from or in any way connected to the actions of these impostors.Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.

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