Senior Marketing Manager - Retail Solutions

Anaplan

  • London
  • Permanent
  • Full-time
  • 1 month ago
At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture.Our customers rank among the who's who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform.Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebrating our wins - big and small.Supported by operating principles of being strategy-led, -based and disciplined in execution, you'll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let's build what's next - together!Anaplan is transforming how enterprises connect planning and decision-making across the business. Named by Forrester as “the poster child for the planning and analytics space,” Anaplan enables organizations to unlock decision excellence through our AI-infused, cloud-native platform. We empower the world's leading brands to anticipate shifts, pivot quickly, and outperform expectations-even in highly complex industries like retail.We are looking for a strategic and collaborative Senior Marketing Manager - Retail Solutions to drive solution marketing for our Supply Chain solutions in the Retail industry. As retailers continue to face volatile demand, supply chain disruptions, and rapid shifts in consumer expectations, Anaplan is helping them reimagine retail planning-from merchandising to store replenishment to omnichannel fulfillment.You will play a critical role in defining messaging, enabling go-to-market success, supporting product launches, and elevating Anaplan's position in the retail supply chain space. You'll work closely with Product, Sales, GTM, Campaigns, and Partner teams to craft compelling narratives and programs that resonate with retail supply chain buyers.***This is a hybrid role that will sit out an Anaplan office 2-3 days a week***Your Impact
  • Drive go-to-market strategy and messaging for Anaplan's supply chain planning solutions targeted at the Retail industry
  • Collaborate with Product, Industry, and Campaign teams to create high-impact positioning, thought leadership, and sales enablement content (decks, one-pagers, webinars, customer stories, etc.)
  • Build and maintain competitive intelligence and battlecards specific to retail planning vendors and point solutions
  • Partner with Campaigns and Digital teams to support integrated programs that generate pipeline and support account-based marketing (ABM)
  • Lead or contribute to product and application launches tailored to retail supply chain planning, with alignment to merchandising, assortment, inventory, and fulfillment personas
  • Conduct buyer and market research to inform persona-based messaging and uncover opportunities for innovation in retail planning
  • Support the delivery of content and messaging for industry events, analyst briefings, and customer engagements in the retail domain
Your Qualifications
  • 5+ years in B2B product or solutions marketing, preferably in enterprise SaaS, retail technology, or supply chain planning
  • Deep understanding of retail planning challenges (e.g., demand variability, inventory optimization, store/DC replenishment, omnichannel complexity)
  • Experience positioning or marketing AI/ML-driven solutions, such as demand forecasting, intelligent automation, or prescriptive analytics-ideally within retail or supply chain domains
  • Proven ability to craft compelling messaging and content for business and technical audiences
  • Experience partnering with Product, Sales, and Campaign teams to execute GTM and launch strategies
  • Strong writing, storytelling, and presentation skills
  • Highly collaborative, proactive, and outcome-oriented mindset
What We Offer
  • A progressive career path with a company that values diversity, flexibility, and balance
  • Market-competitive compensation, equity, and comprehensive benefits
  • Opportunities to make a tangible impact on how global retailers plan and perform
  • 3 days of paid leave annually to support a cause of your choice
  • A culture that prizes curiosity, innovation, and doing what's right for the customer
#LI-RemoteOur Commitment to Diversity, Equity, Inclusion and Belonging (DEIB)We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and drives business success. Build your career in a place where diversity, equity, inclusion and belonging aren't just words on paper - this is what drives our innovation, it's how we connect, and it contributes to what makes us a market leader. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.Fraud Recruitment DisclaimerIt has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.Anaplan does not:
  • Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
  • Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication.
All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to people@anaplan.com before taking any further action in relation to the correspondence.

Anaplan