Ecommerce Manager- Luxury Brand
People Marketing Fashion Recruitment
- Central London
- Permanent
- Full-time
- Define and execute the ecommerce strategy to deliver sales growth and profitability across womenswear and menswear.
- Own the online trading calendar, ensuring seasonal launches, drops, and promotions are executed flawlessly and in line with brand positioning.
- Identify growth opportunities in new markets, channels, and partnerships.
- Oversee day-to-day management of the website, ensuring product launches, imagery, content, and merchandising are executed to the highest standard.
- Monitor site performance and customer journey; implement continuous improvements to enhance UX and conversion.
- Lead A/B testing, onsite personalisation, and optimisation strategies to maximise revenue.
- Partner with internal teams and agencies to deliver performance marketing campaigns across paid, organic, and social channels.
- Drive CRM strategy in collaboration with the marketing team to grow database, customer lifetime value, and retention.
- Support content creation to ensure consistent tone of voice, storytelling, and luxury positioning.
- Track and analyse ecommerce KPIs including traffic, conversion, AOV, and customer acquisition costs.
- Produce weekly and monthly performance reports with insights and recommendations for optimisation.
- Leverage customer data to inform trading decisions and long-term strategy.
- Maintain visual and editorial excellence across all ecommerce touchpoints.
- Work closely with creative, design, and merchandising teams to ensure product presentation reflects luxury brand standards.
- Ensure seamless integration between online and offline brand experience.
- Manage and develop a small ecommerce team (and agency partners), fostering a culture of accountability and innovation.
- Collaborate cross-functionally with merchandising, marketing, retail, and operations teams to deliver an integrated approach.
- Influence senior stakeholders with clear commercial rationale and data-led insights.
- Must have previous experience in ecommerce within luxury or premium fashion.
- Proven track record of delivering strong online sales growth.
- Strong commercial acumen with the ability to balance brand integrity and performance.
- Must have a good understanding of ecommerce platforms, CMS, analytics tools (Google Analytics, GA4, Shopify Plus or similar).
- Strong project management skills with experience leading cross-functional initiatives.
- Excellent analytical skills and experience with performance reporting.
- Creative eye for luxury digital merchandising and storytelling.
- Confident communicator with strong stakeholder management skills.