Marketing and Digital Optimisation Analyst
Merje
- Glasgow
- Permanent
- Full-time
- Work with internal stakeholders & 3rd parties to combine internal & external data sources and provide a single customer view.
- Own and develop campaign tagging & tracking to ensure all marketing can be accurately measured through both online & offline conversion.
- Work with relevant teams to drive volume growth and efficiencies by proactively identifying trends and insights to help drive conversion improvement.
- Responsibility for implementing A/B, multivariate & personalisation testing, and reporting of results, including statistical significance.
- Provide ad-hoc analysis and deeper dives into areas of opportunity, including performance marketing & new digital change initiatives.
- Devise, develop and maintain reports, dashboards, presentations & data visualisation, with appropriate story-telling and insightful interpretation of trends.
- Tracking various events and activities that impact the data we see, that informs the storytelling.
- Ensuring a robust approach to data integrity, privacy & compliance
- Experience in a Digital Analyst role in a fast-paced environment, leading data-driven marketing projects and analysis
- Excellent analytical skills - evidence of successful delivery of data-driven web analysis and recommendations to drive forward digital performance.
- Ability to derive insights from complex data sets and deliver recommendations in a simple and comprehensive way.
- Prior experience working with a wide range of data to build descriptive, diagnostic, and predictive analytics.
- Working knowledge of CMS, CRM, Analytics platforms & tools.
- Strong data visualisation skills/excellent knowledge of BI & reporting tools.
- Experience collaborating with multiple stakeholders and on multiple projects across the business and communicating & synthesising information in a simple form.
- Knowledge & understanding of regulated industries - Financial Services preferred.
LogicMelon