
Data Implementation Analyst
- London
- Permanent
- Full-time
- Think without limits - Think fast, think fearlessly, and take the team with you
- Own it and back yourself - Own the basics, own your role and own the results
- Be relevant - Relevant to our people, our partners and the planet
- Data Requirements Gathering - Ensure data requirements are captured appropriately for intended business Use Cases across Marketing Data, Operations Data and Web / App Features.
- Analytics Implementation - Build and support end-to-end data implementation processes across digital platforms, ensuring alignment with business goals.
- Maintain and Enhance Analytics and Data Infrastructure - Ensure tools like GTM, GA4, Segment / Server-side Tracking Tools and related SDKs are correctly configured. Conduct audits and resolve discrepancies in data capture.
- Ensure Data Accuracy and Integrity - Validate data collected through digital platforms, identify gaps, and implement solutions to maintain high standards of data quality.
- Support Product Feature Releases - Collaborate with Product Leads, Product Owners, Architects and Engineers to define and implement tracking for new features and enhancements.
- Proactively Identify Tracking Opportunities - Analyse user journeys, product features and uses interactions to suggest improvements and additional tracking that could offer business value.
- Manage Critical Fixes - Identify, prioritise, and implement urgent fixes for broken or missing tracking that could impact reporting and analysis.
- Cross-Team Collaboration - Serve as the data implementation specialist in cross-functional meetings, offering guidance and ensuring clear communication of data and tracking needs.
- Documentation and Knowledge Sharing - Maintain detailed implementation specs and data layer documentation, particularly for Tracking, Attribution and Data Instrumentation
- Compliance & Security: Ensure data products comply with industry standards, regulations, and security protocols.
- Education: Bachelor's degree in Analytics, Computer Science, Engineering, or a related field.
- Work Experience: 3+ years of experience in digital data and analytics implementation, ideally in a Product and E-commerce environment.
- Channel Attribution: Strong understanding of Marketing Data and Channels, as well as the data foundations required for accurate reporting on Channel Performance.
- Key Tools and Technologies: Solid expertise in tools such as Google Tag Manager, Google Analytics (GA4), Segment / Server-Side Technologies, Snowflake and BigQuery.
- Tag Management: Familiarity with JavaScript and understanding of HTML/CSS for tag troubleshooting.
- Problem Solving: Strong problem-solving skills and attention to detail when validating data or resolving tracking bugs.
- Communication: Excellent communication skills to work effectively with technical and non-technical stakeholders.
- Tracking Debugging: Experience with debugging tools such as Chrome DevTools, Tag Assistant, and network analysis tools.
- Hands-on Coordination: Ability to manage multiple priorities and lead relevant squads to deliver accurate implementations under tight timelines.
- Agile Methodologies: Experience with Agile/Scrum methodologies and tools.
- Attention to Detail: High attention to detail, ensuring precision and accuracy in all aspects of data management.
- Leadership: Demonstrated leadership skills in data implementation, with the ability to inspire and guide teams towards achieving common goals.