Marketing Manager

Bailie Group

  • Cheltenham, Gloucestershire
  • Permanent
  • Full-time
  • Just now
Company OverviewCDS Defence & Security (CDS DS) is part of the Bailie Group - a family-owned group of agencies and consultancies with the collective mission to improve people's lives by sharing knowledge.CDS DS is an industry leading technical consultancy delivering world class services in Support Engineering, Cyber Security & Information Assurance, Training & Leadership Development and Communications. We exist to make the world a safer place and do this by providing sophisticated training solutions, operational support, information assurance and engineering support to a breadth of clients within the defence and security domain.With over 50 years' experience, we have a well-deserved reputation for providing our clients with complete peace of mind. From delivering forward-thinking training to the UK Armed Forces, to working in partnership with Tier 1 defence and security providers on some of the most significant defence programmes of recent years, the CDS DS name has become synonymous with trust, quality, collaboration, and truly visionary approach to the most complex of problems.About the roleWe're looking for a hands-on and commercially focused Marketing Manager to help shape and drive forward our marketing strategy. While the role offers exposure to strategic planning, we're looking for someone who is just as comfortable rolling up their sleeves-owning campaigns, analysing performance data, and writing engaging content.This is an exciting opportunity for a marketing professional currently working in a B2B or technical services environment who is ready to step into a more strategic role over the next 12-24 months.The split of responsibilities will be approximately 80% marketing and 20% communications.Responsibilities
You will become the primary focal point for the following:
  • Lead the end-to-end delivery of integrated Marketing campaigns aligned to sales objectives of each business unit
  • Plan and deliver effective multi-channel marketing campaigns aligned to company objectives and sales goals.
  • Manage and monitor the annual marketing budget; track spend, calculate ROI, and adjust plans accordingly.
  • Support the development and evolution of our integrated marketing strategy, including audience segmentation, campaign objectives, tactics, and measurement.
  • Lead the day-to-day marketing activity, including content creation, collateral development, email campaigns, events, and social media.
  • Drive lead generation and customer engagement through the effective use of HubSpot.
  • Oversee the creation of compelling digital content including blogs, white papers, and case studies.
  • Develop our digital marketing capability, with a strong focus on SEO, website performance, analytics, and reporting.
  • Manage internal and external communications, including media relations, press releases, and staff updates.
  • Overseeing our participation in large-scale industry and corporate events, with a focus on outcomes and return on investment.
  • Act as brand guardian, ensuring consistency across all marketing and communication touchpoints.
  • Line manage and develop two direct reports.
Skills, Qualifications and Experience
The successful candidate will have the following skills, qualifications, and experience:
  • Proven experience in a marketing role with a strong operational focus
  • Confident with marketing budgeting, performance tracking, and demonstrating campaign ROI.
  • Working knowledge of HubSpot or similar marketing automation and CRM tools.
  • Strong content and copywriting skills, with a keen eye for detail and tone of voice.
  • Experience managing integrated marketing campaigns from planning through to evaluation.
  • A collaborative and proactive style, with the ability to work cross-functionally and influence stakeholders.
  • Experience managing or mentoring junior team members.
  • An understanding of the defence sector is desirable but not essential.
  • Willingness to travel to support events or internal activity.
Benefits
  • Competitive remuneration package
  • Life Assurance Scheme
  • 25 days annual leave (excluding bank holidays)
  • Onsite Parking
  • Flexible working hours
  • Cycle to work scheme
  • Pension scheme
  • Medicash
Hybrid & HomeworkingTo ensure the health, safety & well-being of our employees, we have minimum standards for homeworking environments which must be maintained. Further details available on request.Recruitment Agency Disclaimer:Bailie Group (including all operational companies under our parent company - CDS, CDS Defence & Security, Newspress & Loop) operates with a Preferred Suppliers list for recruitment agencies, which is reviewed periodically. When we choose to work with a preferred supplier, this supplier will be invited to support us in sourcing candidates for specific roles (submitted via a secure online portal).Bailie Group (including all operational companies under our parent company - CDS, CDS Defence & Security, Newspress & Loop) only pay agency fees where an authorised member of the HR/Recruitment team has provided prior instructions to the recruitment agency to work on our behalf with reference to a particular role. We do not accept unsolicited speculative CVs from recruitment agencies. Receipt of unsolicited CVs via email or any other online platforms does not imply an introduction to Bailie Group (including all operational companies under our parent company - CDS, CDS Defence & Security, Newspress & Loop); therefore, no ownership of such candidates will be given. In the event that recruitment agencies submit unsolicited speculative CVs, we retain the right to contact, pursue and hire these candidates directly and consider them for current/future vacancies without any financial obligation to the recruitment agency in question. This will also apply to any CVs sent directly to line managers. Should you wish to be considered as a preferred supplier in the future or feel you have a niche skill set you can help with, then please send some company information toNaturally, we receive a high level of interest from recruitment agencies, and as such, we will only contact you should we wish to discuss this further. Please refrain from sending multiple emails. Submission of any unsolicited speculative CVs to Bailie Group (including all operational companies under our parent company - CDS, CDS Defence & Security, Newspress & Loop) will be deemed evidence of full and unlimited acceptance of this statement.

Bailie Group