
Video Executive
- Birmingham
- Permanent
- Full-time
- Develop and implement a product video content strategy: Aligning video efforts with overall product strategy, Go-To-Markets (GTMs) and business objectives.
- Identify target audience and their needs: Understanding what kind of video content will resonate with our B2B clients and prospects.
- Plan video production schedules and budgets: Managing resources and timelines effectively.
- You will oversee the entire video production process: From concept development to final delivery.
- Develop video concepts and scripts: Working with the Product Marketers develop compelling narratives that effectively communicate our products value proposition.
- Direct video shoots: Where required, you will be asked to direct in-house video shoots, ensuring high-quality filming and adherence to brand guidelines.
- Create various types of video content: Including explainer videos, roadmap announcements, product demos, customer testimonials and more using live-video, screen-recording and animating of product features and user journeys.
- Crafting visually appealing assets to tell the story: Use animations and motion graphics to elevate storytelling and captivate audiences.
- Video editing and post-production: Ensuring the final product is polished and engaging.
- Optimise videos for various platforms: Including the company website, social media (LinkedIn, YouTube), email campaigns, and other relevant channels.
- Manage video distribution and sharing: Ensuring videos reach the target audience effectively.
- Track and analyse video performance: Using analytics to measure the effectiveness of the videos produced and make data-driven decisions.
- Comprehensive knowledge of all stages of the video production lifecycle (conceptualisation, pre-production, production, post-production)
- Mastery of industry-standard video editing software (e.g., Adobe Premiere Pro, Avid Media Composer, Adobe Audition)
- Understanding of video codecs, formats, and delivery specifications for various platforms
- Expertise in animation, motion graphics and visual effects software tools like Adobe After Effects or similar platforms.
- Ability to craft visually appealing animations and motion graphics to elevate storytelling and captivate audiences
- Familiarity with video asset management and archiving best practices
- Understanding of various video platforms (YouTube, Vimeo, social media) and their specific requirements plus tools like Canva
- Awareness of SEO principles for video content optimization.
- Understanding of emerging video technologies (e.g., AI in video production, interactive video)
- At least 2 years previous video production experience
- Experience in collaborating within virtual teams
- A high standard of verbal and written communication skills.
- Good presentation skills
- Creative, proactive and organised
- Ability to manage multiple tasks and use project management tools like Asana, Monday and Click Up
- Communication
- Annual Leave – 26 days of annual leave, plus public holidays and the ability to buy additional days
- Employee Assistance Programme – Free advice, support, and confidential counselling available 24/7 through Care First
- Development Programmes – From Future Managers to Leadership Training, our development programmes help you get where you need to go
- Performance Bonus – Our Group-wide bonus scheme enables you to reap the rewards of your success
- Pension Scheme – Our plan with Scottish Widows offers 5% matched contribution by the company
- Income protection insurance – Providing you with support and assistance when you need it most
- Performance & Talent – Our own technology platform that allows you to get real-time feedback, conversations and goals to help you become your best self
- MatchIt! – Fundraise for a cause close to your heart and OneAdvanced will match part of the funding
- Volunteering Time – Our volunteering leave scheme allows you to use your time to help those who need it
- Pennies from Heaven – donate the pennies from your pay check to help make a difference without lifting a finger