
CRM Analyst
- Chippenham, Wiltshire
- Permanent
- Full-time
🏢 Department: Oakhouse
👤 Reporting to: Oakhouse Systems Lead🎯 About the RoleOakhouse is looking for a proactive and data-driven HubSpot & Business Analytics Specialist to join our team in Chippenham. This role is central to optimising our CRM and automation processes, enhancing cross-functional collaboration, and driving actionable insights across the business.You'll work closely with teams in sales, marketing, customer service, and franchise operations to ensure HubSpot is configured to support business goals and integrated seamlessly with other systems.🛠️ Key Responsibilities
- Configure and optimise HubSpot workflows, lead-nurturing sequences, and sales pipelines to align with business goals.
- Collaborate with sales and marketing teams to improve lead management, conversion, and customer retention.
- Partner with customer service to enhance the HubSpot service hub and enable new customer contact channels.
- Work with the Customer Journey team to build and refine marketing automations.
- Develop dashboards and reports to track KPIs and deliver actionable insights.
- Design and manage API integrations between HubSpot and other business tools.
- Troubleshoot and resolve system or workflow issues, proposing scalable improvements.
- Deliver hands-on training and support to HubSpot users to ensure effective daily use.
- Engage stakeholders across departments to align CRM and analytics strategies.
- Proven experience managing HubSpot hubs - including Marketing Hub, Sales Hub, and Customer Service Hub.
- Expertise in designing lifecycle stages, pipelines, and workflows that support business processes and customer journeys.
- Strong analytics skills with hands-on experience building and maintaining dashboards and reports for end users.
- Head of Data Science & Systems
- Systems Lead (Rollover & Oakhouse)
- Systems Support Engineers
- HubSpot & Business Analytics Specialist (this role)
- Integrations Developers
- Analytics Lead
- Data Engineer (future hire)
- Integration Developer (future hire)