Head of Marketing and Communications

NHS

  • Crawley, West Sussex
  • £51,217-56,647 per year
  • Permanent
  • Full-time
  • 1 day ago
Please apply for this vacancy via the St Catherines Hospice Website where you can find a detailed Job Description.Please copy and paste the information below into your search engine and this will take you directly to this vacancy on our website:https://stcatherineshospice.peoplehr.net/Pages/JobBoard/Opening.aspx?v=d3c1bb71-c706-4eb5-a1f8-9ad805b664c2Main duties of the jobWe are looking for an innovative and proactive leader who can shape the way we tell our story, connect with our communities and inspire support for the hospice at a time when it has never mattered more.If you are passionate about using the power of marketing and communications to ensure more people can access outstanding end of life care, and want to play a vital part in securing the future of St Catherines Hospice, we would love to hear from you.About usAt St Catherines Hospice, we are entering a pivotal new chapter. This year sees the launch of our new organisational strategy, which keeps outstanding patient care at its heart, while placing a renewed focus on community engagement and the growth of voluntary income.Like many hospices, we face significant financial challenges, and we know we cannot overcome these without a strong, strategic focus on marketing and communications.DetailsDate posted01 September 2025Pay schemeOtherSalary£51,217 to £56,647 a yearContractPermanentWorking patternFull-time, Part-timeReference numberB0271-VA193Job locationsSt. Catherines HospiceGrace Holland AvenuePease PottageCrawleyWest SussexRH119SLJob descriptionJob responsibilitiesAs our new Head of Marketing and Communications, you will lead the development and delivery of our marketing and communications strategy, ensuring it underpins every aspect of our work. Job descriptionJob responsibilitiesAs our new Head of Marketing and Communications, you will lead the development and delivery of our marketing and communications strategy, ensuring it underpins every aspect of our work.Person SpecificationAttitude and BehavioursEssential
  • Commitment to the values and ethos of St Catherines and hospice are ensuring these are represented in all of our communications
  • You are demonstrably inclusive and this is important to you and reflected in the communication plans you create
  • You know you have to lead by example and you are happy to contribute and perform a leading role in our marketing and communications activities
  • You are an authentic, curious, friendly, and approachable leader who is engaging and reassuring
  • You are candid yet kind and you understand the importance of having the right impact when you speak with people
  • You can think creatively and can show us how youve turned meaningful ideas into reality
  • You are self-motivated and have a passion for marketing and communications and a desire to develop high standards and working practices
  • Calm, resilient and adaptable, able to lead effectively in times of change, challenge or crisis.
Desirable
  • You understand the complexity of working within an organisation which delivers care and have experience of working with teams who deliver care
QualificationsEssential
  • Your career so far will have given you demonstrable marketing, communications and management training
Desirable
  • Membership of the Chartered Institute of Marketing (CIM), Chartered Institute of Public Relations (CIPR) or Chartered Institute of Fundraising (CIOF).
  • Leadership or management qualification.
ExperienceEssential
  • Proven track record of developing and delivering successful marketing and communications strategies in a complex organisation.
  • Strong knowledge of current and emerging trends in marketing and communications, including digital, service marketing, and audience-led approaches.
  • Demonstrable experience of brand management, corporate communications and reputation building.
  • Significant experience of managing media relations, PR and crisis communications.
  • Experience of managing budgets, resources, suppliers and business processes to ensure value for money.
  • Strong leadership experience, with the ability to motivate and develop a high-performing, multi-disciplinary team.
  • Excellent written and verbal communication skills, with the ability to tailor messaging to diverse audiences and inspire engagement.
  • Strong digital skills, including experience of content strategy, social media, websites, email marketing and analytics.
  • Proven ability to embed marketing and communications practice across an organisation, supporting non-specialists to build skills and confidence.
  • Knowledge of data protection, safeguarding, copyright, intellectual property and relevant regulatory frameworks.
  • Experience of monitoring, evaluating and reporting on marketing and communications activity using data and insight.
Desirable
  • Experience working within the health, hospice or not-for-profit sectors.
  • Experience of working with volunteers, including recruitment, motivation and retention.
  • Experience contributing to governance, assurance or audit processes.
  • Track record in local, consumer, and professional media relations
Person SpecificationAttitude and BehavioursEssential
  • Commitment to the values and ethos of St Catherines and hospice are ensuring these are represented in all of our communications
  • You are demonstrably inclusive and this is important to you and reflected in the communication plans you create
  • You know you have to lead by example and you are happy to contribute and perform a leading role in our marketing and communications activities
  • You are an authentic, curious, friendly, and approachable leader who is engaging and reassuring
  • You are candid yet kind and you understand the importance of having the right impact when you speak with people
  • You can think creatively and can show us how youve turned meaningful ideas into reality
  • You are self-motivated and have a passion for marketing and communications and a desire to develop high standards and working practices
  • Calm, resilient and adaptable, able to lead effectively in times of change, challenge or crisis.
Desirable
  • You understand the complexity of working within an organisation which delivers care and have experience of working with teams who deliver care
QualificationsEssential
  • Your career so far will have given you demonstrable marketing, communications and management training
Desirable
  • Membership of the Chartered Institute of Marketing (CIM), Chartered Institute of Public Relations (CIPR) or Chartered Institute of Fundraising (CIOF).
  • Leadership or management qualification.
ExperienceEssential
  • Proven track record of developing and delivering successful marketing and communications strategies in a complex organisation.
  • Strong knowledge of current and emerging trends in marketing and communications, including digital, service marketing, and audience-led approaches.
  • Demonstrable experience of brand management, corporate communications and reputation building.
  • Significant experience of managing media relations, PR and crisis communications.
  • Experience of managing budgets, resources, suppliers and business processes to ensure value for money.
  • Strong leadership experience, with the ability to motivate and develop a high-performing, multi-disciplinary team.
  • Excellent written and verbal communication skills, with the ability to tailor messaging to diverse audiences and inspire engagement.
  • Strong digital skills, including experience of content strategy, social media, websites, email marketing and analytics.
  • Proven ability to embed marketing and communications practice across an organisation, supporting non-specialists to build skills and confidence.
  • Knowledge of data protection, safeguarding, copyright, intellectual property and relevant regulatory frameworks.
  • Experience of monitoring, evaluating and reporting on marketing and communications activity using data and insight.
Desirable
  • Experience working within the health, hospice or not-for-profit sectors.
  • Experience of working with volunteers, including recruitment, motivation and retention.
  • Experience contributing to governance, assurance or audit processes.
  • Track record in local, consumer, and professional media relations

NHS