
Global Marketing Executive
- Crawley, West Sussex
- £35,000 per year
- Contract
- Full-time
- Plan, manage, and execute multi-channel marketing campaigns across email, CRM, SMS, app push notifications, digital, and print
- Develop customer segmentation strategies to deliver targeted, personalised communications
- Write clear and effective briefs for internal teams and external agencies
- Coordinate international marketing communication plans to meet deadlines and business objectives
- Monitor and analyse global campaign performance, providing insights and optimisations
- Collaborate with cross-functional teams to align marketing priorities and strategies
- Create, review, and edit marketing content to ensure quality and consistency
- Track budgets and manage purchase orders and invoices accurately
- Ensure all global marketing activities comply with brand standards, GDPR, and legal requirements
- Support global market research and competitor analysis
- Degree in Marketing or a related field
- Minimum of 3 years' B2C marketing experience, ideally with international exposure
- Strong experience in CRM and digital marketing
- Must have experience in delivery multi-channel B2C campaigns
- Excellent copywriting and proofreading skills
- Confident communicator with strong stakeholder management skills
- Highly organised, able to manage multiple projects and deadlines
- Data-driven, with an analytical mindset to assess and improve campaign performance
- Experience in travel, leisure, or hospitality is an advantage
- Interest in travel and international markets is highly valued