Campaign and Advertising Executive

B&Q

  • Eastleigh, Hampshire
  • Permanent
  • Full-time
  • 4 hours ago
Overview:12month FTCUp to £40,000 + Pension + PMI + ShareSave + 6.6 weeks holiday + Hybrid WorkingSouthampton, Store Support OfficeWe believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Campaign & Advertising Executive and you’ll be a big part of this.Role Purpose: Leads the development and execution of all Regional and Local marketing campaigns for new stores, any reactive support, and the management of in-store radio. Works with the Campaign and Advertising Managers on the development of new national trading and brand campaigns, for use across Customer & Digital, and on media planning and creative production across all paid advertising channels. What's the job?:Key Accountabilities / Responsibilities:Local Marketing
  • Leading the development of all new campaign creative for the new store launch programme. This includes all creative direction for wider marketing channels and all media planning and creative execution for paid advertising.
  • Developing all follow-on campaigns for stores requiring further, reactive support.
  • Managing the in-store radio programme, including vendor management and creative execution
National Campaign Creative
  • Leading the development of our trading campaigns, working alongside Customer Planning Managers to make sure its fit for purpose for all channels across Customer & Digital.
  • Working alongside the Campaign and Advertising Managers in large-scale brand campaign development (Ease, Prices Nailed, Responsible Business).
  • Partnering with both Customer Planning and Commercial to make sure the campaigns meet both business and channel requirements.
  • Managing our in-house studio and external creative agencies to develop campaign creative.
  • Reporting on the effectiveness of our campaigns and optimisation plans for improvement.
National Advertising Execution
  • Working alongside the Campaign and Advertising Managers in the media strategy and planning for our trading activity.
  • Working on specific projects with the Campaign and Advertising Managers in the creative execution of our advertising campaigns.
  • Reporting on the effectiveness of our advertising and our optimisation plans for improvement.
Financial Reporting & Budget Management
  • Lead on managing our Local and ISR budget (c.£1.5m)
  • Support on managing our production budget (c.£3m).
  • Support on managing our Trading media budget (c.£6m).
  • Raising POs and GRNs of invoices.
What we need::Required Skills & Experience:
  • End-to-end creative and campaign development experience
  • Confident evaluating and challenging media strategies with agencies and senior stakeholders
  • Proven experience leading national and local marketing campaigns across multiple channels
  • Comfortable working across internal teams, senior stakeholders, and external partners
  • Strong project management skills across multiple concurrent projects
What's in it for me?:As part of a great team, you’ll be valued for who you are. We’re committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more!So we can support you during the application or interview process, please contact recruitment@b-and-q.co.uk for any recruitment adjustments.

B&Q