Influencer Executive, EMEA
- London
- Permanent
- Full-time
- Responsible for growing our influencer marketing programs with a particular focus on new and emerging platforms, while still maintaining the integrity Abercrombie's respective DNA.
- Identify new areas of opportunity for forming influencer relationships in efforts to grow brand affinity, increase awareness of Abercrombie's product and purpose initiatives.
- Assist the team in retaining its position as being an industry leader in social selling - testing, learning and utilizing proven strategies to ensure all influencer campaigns are innovative and drive results
- Collaborate with multiple external and internal partners to execute all influencer activations
- Act as liaison between internal teams and external agencies
- Assist cross-functional teams in amplifying performance for areas of influencer marketing opportunity across the business (women's and men's)
- Closely partner with Creative teams to ensure total pull-through of influencer marketing initiatives and visibility of talent/content throughout the creative development funnel
- Audit ambassador & influencer deliverables for completion, brand standard compliance, and performance
- Establish/negotiate influencer obligations and costing; coordinate contract reviews with legal team to ensure compliance to all advertising regulations & labour laws
- Assist with on-going gifting, ordering, packing and shipping product to influencers and brand advocates
- Partner with other channel owners (social, paid media, creative direction, e-comm, etc.) to maximize exposure of influencer content
- Collaborate with PR and Product Strategy team for product delivery/gifting consistent with merchandising priorities
- Assist in seasonal brainstorm and planning sessions to integrate influencer activations into the overarching marketing campaign; maintain open communication throughout execution to ensure cohesion brand tactics is maintained
- Integrate program plans and deliverables into existing cross-functional processes
- Drive clear program performance goals and reporting, including weekly, monthly, seasonal, and status/hindsight deliverables for Marketing milestones
- Accurately deliver against established annual budget
- Continuously monitor industry trends, consumer behaviour, and competitor activity to ensure Abercrombie is at the forefront of influencer marketing
- Bachelor's degree in Marketing, Communications, Public Relations, Advertising or relevant experience
- Experience in Marketing, preferably for large lifestyle, beauty or fashion brands
- Experience in social media program management, influencer program management, and/or ambassador program management
- Proven track record of identifying new trends and opportunities at the forefront of influencer marketing
- Demonstrated depth of knowledge of all platforms appropriate for Influencer Marketing with particular attention candidates who have paid experience in Instagram and TikTok
- Demonstrated understanding of Millennial and Gen-Z consumers of all genders
- Experience managing an external agency, vendor and partners
- High level of critical thinking ability and curiosity particularly in balancing multiple projects and priorities
- Very strong project management skills (including timeline development/budget management)
- Strong relationship development/management and written/verbal communication skills
- Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level)
- Incentive bonus program
- Annual companywide review process
- Medical, dental and vision insurance
- Life and disability insurance
- Associate assistance program
- Paid parental and adoption leave
- Access to fertility and adoption benefits through Carrot
- Access to mental health and wellness app, Headspace
- Paid time off and one paid volunteer day per year, allowing you to give back to your community
- Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
- Seven associate wellness half days per year
- Merchandise discount on all of our brands
- Opportunities for career advancement, we believe in promoting from within
- Access to multiple Associate Resource Groups
- Global team of people who will celebrate you for being YOU!