
Proposition and Product Marketing Lead
- Solihull, West Midlands
- £51,620-65,907 per year
- Permanent
- Full-time
- Own the full go-to-market process for all value propositions and product launches, from initial concept to execution, ensuring they align with business goals, customer needs, and commercial viability.
- Create compelling and strategic product names and key messaging that align with brand positioning and enhance market appeal.
- Develop and manage integrated marketing campaigns to drive awareness, engagement, and adoption of new propositions and products.
- Oversee the creation of all product marketing collateral, ensuring messaging and positioning effectively support each proposition and launch.
- Collaborate with internal teams (including Sales, Product Development, and Research and Insight) and external partners to ensure seamless delivery of fully formed, market-ready propositions.
- Leverage competitor insights and market trends to shape innovative and differentiated propositions that meet evolving customer needs.
- Define and track key marketing and proposition performance metrics, implementing improvements to enhance customer engagement and commercial success.
- Stay ahead of regulatory changes, market trends, and customer behaviour, ensuring propositions and product launches remain relevant and competitive.
- Maintain and update the Proposition and Insight hub and deliver proposition and insight review meetings with the Market Research and Insight Lead.
- Degree educated in marketing or a similar field.
- Demonstrable experience within a product marketing / propositions-based role.
- A track record of successful commercial delivery and sustained value creation.
- An ability to unpack complexity and engage diverse audiences in solving problems.
- Proven ability to develop and execute go-to-market strategies for B2B propositions.
- Experience in leveraging customer and market insights to shape proposition development.
- Strong stakeholder management skills, with the ability to influence and collaborate across teams.
- Ability to manage multiple projects simultaneously while maintaining attention to detail.
- Experience within the UK Energy industry.
leading benefitsWe are Better
TogetherLocation:Solihull, GB