Global Brand Strategy & Marketing (GBSM) Precision Medicine Lead, Senior Director

Astellas Pharma

  • United Kingdom
  • Permanent
  • Full-time
  • 22 days ago
Global Brand Strategy & Marketing (GBSM) Precision Medicine Lead, Senior DirectorAbout Astellas:At Astellas, experience is coupled energised with a relentless challenger spirit.Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn't a buzzword - it's a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.We are unusual in our ability to combine the experience, expertise and resources of an established company with the agility, flexibility and tenacity of a start-up. Relentless curiosity and a hunger for discovery flows throughout our entire organisation.We harness the latest technology and insights from big data with our research expertise to create powerful solutions that could transform the way doctors and nurses treat and care for their patients. We are accelerating product development, driving operational efficiencies and gaining a better understanding of the needs of patients and their healthcare providers.We partner and collaborate with academic research institutes and biotechnology companies who share our passion for bringing breakthrough discoveries to patients.The Opportunity:As the GBSM (Global Brand Strategy & Marketing) Precision Medicine Lead you will be responsible for driving the implementation of commercial Precision Medicine programs supporting Astella's targeted therapies platform.This position will report directly into the Head, SBM Precision Medicine (Strategic Brand Marketing - SBM), and will work in close partnership with cross-functional partners including Medical & Development (M&D), Companion Diagnostics (CDx) Partners, Global Marketing, Affiliate Marketing, Regulatory, Market Access and other functions to facilitate successful diagnostic launches.This position can be based in the UK or EU4 major markets.Hybrid Working:At Astellas we recognise the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimise the most productive work environment for all employees to succeed and deliver.Key Responsibilities:
  • Providing commercial leadership to both Global and Regional teams which includes acting as the Strategy Lead for Select Biomarkers / Indications. Developing and leading Precision Medicine Strategy for select biomarker programs in lung and pancreatic cancer including Commercial CDx partner evaluation, Precision Medicine (PM) strategic plan / iGBP, launch planning, core global materials, KEEs, Diagnostic Testing Education and coordination with other PM colleagues to ensuring implementation and localisation in key geographies.
  • Providing US Support: late-stage Biomarkers / Indications - oversee pull through of Precision Medicine launch/commercialisation strategy including DTE, market research, ad boards, material development and MLR review.
  • Acting as the Global PM Above Brand Lead - CDx Partner commercial governance, cross-functional stakeholder management, Precision Medicine Enterprise strategy/metric development, diagnostic testing education (DTE) development process, Pathologist KEE strategy and Global channel strategy for affiliate adoption of Global diagnostic strategy.
  • Leading the commercial evaluation of companion diagnostics platforms, actively seek new products/technologies, effectively partner and foster key collaboration with appropriate industry, academics, and government partners.
  • Provide diagnostic leadership, support and expertise to Global and US Precision Medicine counterparts and cross-functional partners and developing Precision Medicine strategy and corresponding marketing/operationalization plans to drive implementation for affiliates.
Essential Knowledge & Experience:
  • Demonstrable Diagnostic / Medical Device / Pharma marketing experience within Oncology.
  • Regional Diagnostic launch experience.
  • Technical understanding of diagnostic technologies.
  • Extensive experience in pharmaceutical and/or healthcare industry.
  • Proven strategic thinking skills to create a robust business case, analyse commercial and business information and devise strategy.
Preferred Experience:
  • Advanced degree (Ph.D in Life Science, MBA, Medical, or Pharmacy).
Education:
  • Bachelor's degree in biology, Molecular Biology or other scientific discipline or equivalent.
Additional Information:
  • This is a permanent full-time position.
  • This position can be based in the UK or EU4 major markets.
  • This position follows our hybrid working model. Role requires a blend of home and a minimum of 1 day per quarter in our local office. Flexibility may be required in line with business needs. Candidates must be located within a commutable distance of the office.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.#LI-Addlestone#LI-Hybrid#LI-LL1

Astellas Pharma