Sales Alliance Manager
- London
- Permanent
- Full-time
As a Sales Alliance Manager for EMEA and APAC, you will own and expand strategic alliances with consulting firms and SIs. You will develop joint go-to-market strategies, enable partners to successfully identify opportunities and position Centric Software PLM, Planning & Pricing and PXM solutions. In this role you collaborate cross-functionally with our sales, marketing, and professional services teams to drive revenue growth through this eco-system.Key Responsibilities
- Identify, recruit, and onboard new Consulting and SI partners aligned with our target market and growth goals.
- Build strong relationships at multiple levels within alliance partner organizations, acting as their primary point of contact into the Centric Software organisation.
- Develop and execute joint business plans with alliance partners, including sales targets, marketing initiatives, and enablement activities.
- Drive partner sales pipeline: co-create opportunities, support deal cycles, and help partners close business.
- Deliver enablement to ensure alliance partners can effectively identify opportunities position and sell services around the Centric Software PLM, Planning & Pricing and PXM solutions.
- Feedback Loop: Capture insights from alliances on product-market fit, solution gaps, and competitive dynamics, and channel this feedback to product and sales teams
- Represent Centric Software at industry and partner events to promote our alliance program and foster relationships.
- 5+ years of experience in alliance sales, or business development within a SaaS or technology company in the Consumer Goods or Retail Industry.
- Strong understanding of the business challenges and processes in one or more areas: digital product creation, planning, pricing
- Strong understanding of the industry challenges in one or more areas: Food, Beverage, Cosmetics, Beauty, Fashion & Apparel.
- Proven track record of building and scaling partnerships with consulting firms and system integrators.
- Strong understanding of indirect sales models, co-selling, and joint go-to-market strategies.
- Excellent relationship-building, communication, and negotiation skills.
- Self-motivated, results-driven, and comfortable working in a fast-paced, dynamic environment.
- Ability to travel as needed to meet with partners and attend events (20-40%).
- Bachelor’s degree in Business, Marketing, or a related field (MBA is a plus).