
Social Media Manager
- London
- Permanent
- Full-time
- Plan, design, and manage content calendars across Meta, X, YouTube, LinkedIn, and Pinterest
- Create high-quality video content using tools like CapCut, Canva, and Opus
- Craft compelling copy and ensure consistent tone of voice across platforms using tools like ChatGPT, Perplexity, and Hootsuite AI
- Work alongside the TikTok and paid ads manager to align messaging and amplify campaigns
- Manage and grow online communities of parents and educators
- Monitor and respond to comments to boost engagement and community loyalty
- Collaborate with influencers directly or via platforms such as Social Snowball and Club to equip them with the right messaging and assets
- Support the wider marketing team with campaign rollouts and product launches
- Maintain brand visual identity across posts, incorporating trends and best practices in design
- Analyse performance using Hootsuite’s social listening tools to refine strategy
- At least 4 years’ experience managing social media channels in a commercial or educational context
- Strong community-building and audience engagement skills
- Background in or passion for educational products or services
- Skilled in using Hootsuite (or similar), Canva, CapCut, Opus, and social media analytics tools
- Excellent writing skills with a strong grasp of tone and platform-specific language
- Confident working with AI tools to boost creative output and speed
- Comfortable in a fast-paced, collaborative environment
- Familiarity with Adobe Creative Suite is a plus
- Experience using ClickUp is also an advantage