Brand Specialist/ Marketing Specialist

Randstad

  • Maidenhead, Berkshire
  • £35,000 per year
  • Permanent
  • Full-time
  • 1 month ago
JOB DESCRIPTIONJOB TITLE: Brand Specialist - NutritionDEPARTMENT: ANI, MarketingLOCATION: Office Based - MaidenheadREPORTS TO: Marketing ManagerPAY RATE: £35,000 PAMAIN PURPOSE OF JOBThe Brand Specialist, Pharmaceutical Client 's Nutrition Division for the UK, is responsible for supporting the creation and development of effective marketing strategies to maximise profitability , market share and sales, and is fully responsible for delivering assigned initiatives with flawless execution.This role sits within the Nutrition Division and plays a pivotal role within the marketing team working in close collaboration with Sales, Medical, Regulatory and the broader cross-functional team members as part of a High Performing Team.MAIN ACCOUNTABILITIES
  • Support the respective brand leads in the execution of the brand strategy and delivering on the tactical plan for the year to meet KPIs.
  • Support the delivery of activation initiatives across a broad spectrum of the marketing mix including leading NPI projects as well as the creative development of sales and media assets.
  • Support the design, delivery and analysis of the media plan, encompassing both offline and online channels.
  • Track and articulate market performance, trends and developments in order to influence business strategy, identify future risks and opportunities and ensure the business is delivering upon its growth targets.
  • Utilise excellent project management skills to work collaboratively with field sales reps, medical, regulatory, and supply teams to execute initiatives with success, as well as identify further opportunities / defence tactics.
Key Objectives
  • Deliver sales targets
  • Support brand plan tactical execution, and internal business reviews and reporting on brand performance
  • Project manage delivery of marketing initiatives whilst learning and observing all Pharmaceutical Client and Industry standards
  • Support management of A&P brand budget
  • Complete associated administration in line with Pharmaceutical Client policies and procedures.
Qualifications and Experience
  • A degree in marketing
  • Excellent organisation, planning and project management ability
  • Excellent verbal, written and interpersonal communication skills
  • Dynamic, proactive, business and results-focused
  • Analytical and data management skills, with ability to make sound commercial decision.
  • Creative, resilient and agile individual with a can-do attitude that can respond to changing environments and use their initiative to make things happen.
  • Team player capable of motivating and influencing others.
  • Excel and PowerPoint skills preferable.
Technical Competencies
  • Marketing: Proficient
  • Business Analytics: Proficient
  • Sales: Proficient
  • Field Force Effectiveness: Proficient
Randstad Business Support is acting as an Employment Business in relation to this vacancy.

Randstad