Marketing Specialist
- Chertsey, Surrey
- Permanent
- Full-time
- Support the marketing manager in development of marketing plans that are based on global marketing strategies and local business requirements and consistent with KONE’s overall strategy, purpose, and long-term objectives.
- Implement multi-channel campaigns across full marketing mix including social media, email, content, and traditional marketing. Ensure compliance with local regulations and standards as well as safeguarding KONEs reputation and brand.
- Localise and implement global marketing material and activities as required.
- Implement external events according to global guidelines and utilise global concepts and tools.
- Develop and drive marketing activities to create demand, support sales and increase customer loyalty.
- Setting measures and analysing performance of marketing activities (e.g., direct mailing, events, advertising, web marketing) for different market and customer segments.
- Monitor, analyse, and evaluate local market trends and segments, customer/influencer behaviour, and competitor activities to identify market opportunities; adjust marketing activities to meet changing markets and competitive conditions.
- As a guardian of our brand ensure KONE's brand guidelines are implemented and KONE key messages are made visible in all marketing material.
- Oversee translations and ensure materials are applicable across all countries within the front line.
- Collaborate and share best practices within marketing and the communications team within UK, Ireland, and Netherlands.
- Utilise appropriate marketing tools and channels. Apply existing global processes, channels, and tools when applicable.
- Work with external vendors and agencies as required (for example printing houses, event agencies, advertising agencies, graphic designers).
- CIM qualification in marketing (or equivalent).
- Minimum 5 years’ experience in marketing. Experience of B2B would be advantageous.
- Proven experience executing successful marketing activities and campaigns.
- Knowledge of digital marketing tools and platforms (e.g., Google Ads, SEO, Salesforce marketing cloud, social media, Qlik sense).
- Data and performance driven and constantly looking for ways to improve.
- Excellent communication, and project management skills.
- Fluent in English.
- Another language (Dutch) would be beneficial but not essential.
- Working with an international brand or in international company would be beneficial.
- Brand and reputation management understanding.
- Customer segment and market understanding.
- Demonstrable skills in written and oral communication and the ability to obtain information, critique, edit and communicate effectively. Good editorial and proof-reading skills in regard to format and style.