Head of Product Marketing

Firefish Software

  • Glasgow
  • £50,000-65,000 per year
  • Permanent
  • Full-time
  • 8 days ago
At Firefish Software, we give recruiters the tech they need to thrive in a changing market – but staying ahead takes more than product innovation. If you’ve led product marketing in competitive SaaS spaces, sharpened positioning against tough rivals, and know how to turn insight into impact, this is your chance to shape the market voice of an industry leader.As Head of Product Marketing you own how we tell our story, engage our customers and scale by shaping how recruiters understand our product. You’re responsible for setting our strategic narrative, positioning, and go-to-market - then converting that into inbound demand. You won’t run every ad or email yourself, but you own the inbound growth engine: targets, strategy, messaging, content plan, website conversion, and the enablement that helps sales turn interest into revenue.You partner tightly with Product, Sales, CS, and the wider Marketing team to make sure every launch, page, and campaign connects recruiter pains to clear value—and to measurable commercial outcomes.Here’s a flavour of what you’ll be doing:
  • Driving inbound growth by creating qualified pipeline and boosting conversion rates
  • Owning messaging and building narratives that link recruiter pain points to clear ROI
  • Leading product launches and shaping pricing, packaging, and adoption strategies
  • Delivering content, SEO, and AI-driven optimisation to fuel demand
  • Optimising journeys, landing pages, and forms to maximise demo conversions
  • Implementing lifecycle and nurture programs that move prospects through the funnel
  • Enabling Sales with battlecards, ROI tools, and actionable competitive insights
  • Mentoring and developing a team while delivering quick, measurable wins
You’ll excel if you have…
  • Extensive B2B SaaS product marketing experience (7+ years) with direct ownership of inbound growth and demand generation
  • Proven track record of building inbound engines (content, SEO, CRO, lifecycle) that drive qualified pipeline and revenue
  • Hands-on expertise in go-to-market strategy, product launches, and sales enablement, including pricing and packaging input
  • Strong analytical skills with experience in funnel diagnostics, attribution, and test-and-learn optimisation
  • Demonstrated use of AI and modern martech tools (GA4, HubSpot/Marketo, Webflow/WordPress, Hotjar/Clarity, A/B testing) to scale impact
  • Skilled storyteller who can connect customer pain points to value, with bonus points for recruitment tech domain knowledge.
And you’ll get bonus points for…
  • Domain familiarity with recruitment tech (ATS/CRM, job boards, sourcing, placements)
We appreciate that to have a good life at work you need to have a good life outside of work too! So, for this role we offer:
  • A basic salary of £55,000 - £65,000 per annum
  • Remote-first working & flexible hours: adjust your schedule to fit around your out-of-work commitments (as long as you're here for our core hours!)
  • 33 days holiday (25 annual leave + 8 public)
  • Medical cashback for optical, dental, therapy treatments and consultations up to £1170 per year for you, and additional allowance for dependent children
  • Private healthcare, GP service, healthclub discounts, retail discounts and cashback
  • 24/7 mental health support line, face-to-face CBT sessions, and in-house mental health first aider
  • Structured career development programmes and in-house coaches
  • Regular social events online, at our Glasgow Aquarium, and at exciting external locations
  • Company awards, kudos...and plenty of fish puns 🐠

Firefish Software