ASO Specialist

Betway Group

  • North London
  • Permanent
  • Full-time
  • 1 month ago
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.Department: SEOReporting to: ASO LeadWho we areWe’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. We craft creative design concepts, affiliate marketing and conversion optimisation. We support many of the online casino games including Spin Casino, Ruby Fortune, Lucky Nugget and many more.Who we’re looking forWe’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. Every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.Why we need youWe’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.The ASO Specialist will drive mobile marketing efforts across 15+ brands, promoting iOS and Android apps with a global presence. Working alongside another ASO team member, this role is responsible for delivering impactful App Store Optimization (ASO) results through user acquisition strategies, seamless marketing integrations, and continuous support for app release and updatesWhat you’ll be doing
  • Own and optimize our apps across all markets, primarily on the App Store and Play Store.
  • Develop and execute ASO strategies to enhance app visibility, increase downloads, and improve conversion rates.
  • Optimize metadata including titles, descriptions, keywords, and visual assets, to boost visibility, rankings, and user acquisition.
  • Run A/B tests on store assets and analyze results to inform ongoing optimization.
  • Drive mobile innovation by staying up to date with the latest ASO trends, platform updates, and industry best practices.
  • Conduct in-depth competitor analysis to uncover trends and growth opportunities.
  • Collaborate with cross-functional teams to align ASO efforts with regular app release cycles and ensure readiness.
  • Support the launch of new apps, features, and updates with tailored ASO strategies.
  • Partner with product and marketing teams to drive promotions, like In-App Events, and secure app store “featurings”.
  • Manage multiple projects and timelines while coordinating with relevant stakeholders.
  • Maintain strong and effective cross-team collaborations and relationships.
  • Briefing, management, and research of projects in relevant systems.
  • Maintain app store accounts and manage user access across all platforms.
  • The conceptualization and implementation of ideas throughout the business.
  • Ensure internal documentation and knowledge bases are regularly updated with new and existing processes.
  • Manage communications with suppliers, agencies, and strategic partners.
Essential skills you’ll bring to the tableThe necessary skills that we require for this role include:
  • Minimum of 3 years’ working experience managing ASO on the App Store and Google Play.
  • Proven track record of developing and executing successful ASO strategies that drive measurable results.
  • Experience managing apps and user account on the App Store and Play Store
  • Excellent communication skills, with the ability to translate complex ASO results into clear, actionable insights.
  • Highly analytical with experience using ASO and app performance tools such as AppTweak, SensorTower, App Store Connect, and Google Play Console.
  • Proficient in reporting and data visualization using tools like Power BI, Google Data Studio, or Excel.
  • Effective cross-functional collaborator, able to work seamlessly with performance marketing, creative, product, and analytics teams.
  • Exceptional attention to detail, with strong organizational and prioritization skills.
Desirable skills you’ve got up your sleeveIt would be great if you also have some of the following skills:
  • A passion for and knowledge of casino games and sports betting apps.
  • Experience in iGaming, regulated industries, or working with fast-paced digital products.
Our values are non-negotiablesOur culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.These competencies are:
  • Adaptability
  • Ownership and accountability
  • Initiating action
  • Resilience
  • Team orientation
  • Integrity
  • Innovation
What you’ll get backWe offer a great variety of personal and professional benefits to help you thrive at Red Interactive and Super Group. This includes:
  • We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
  • Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
  • Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
  • Life Assurance & Income Protection
  • Cycle to Work
  • Retail discounts
Be part of that Superclass feeling.At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.It’s all about putting your experience first and ensuring honesty and fairness in all we do.Here, your growth is supported and your contributions valued.Game on!*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.*Shortlisted candidates may need to complete an assessment.This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.Should you not hear from us within 2 weeks, please deem your application as unsuccessful.The perfect place to work, play and grow!

Betway Group