About us:We are champions of rail, inspired to build a future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.Great journeys start with Trainline 🚄Now Europe's number 1 downloaded rail app, with over 125 million monthly visits and £5.9 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco-friendly and affordable as it should be.Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey.What you'll be doingWe're looking for a Head of Brand Proposition to lead the charge on shaping what Trainline stands for in the eyes (and hearts) of our customers. You'll define the big-picture vision and drive the strategy behind our global propositions, always rooted in deep insight, always aligned with what customers really want, and always ahead of the curve.This is a pivotal role for a strategic thinker who gets excited about where the market is going and how Trainline can stay two steps ahead.Your day to day🧭 Set the visionOwn our 3-5 year global proposition strategy keeping it insight-led, customer-first and commercially sharp.Spot opportunities before others do, partnering with Brand Insights, UX and Data teams to shape game-changing, differentiated propositions.Ensure local market nuances are baked into everything we build, collaborating closely with our Country Managers.🚀 Drive cross-functional innovationBring teams together - Product, Design, Brand and Commercial to embed customer value into our roadmap.Help shape messaging, testing and go-to-market strategies that break through the noise.Define success metrics and keep a laser-focus on what's working (and what's not).🎯 Deliver with impactBuild scalable frameworks to guide proposition development and feature marketing.Partner with Product and Design to bring our propositions to life in-product.Ensure consistency across every customer touch point from brand to product and everything in between.👥 Lead & inspireCoach, develop and grow a high-performing proposition team, starting with one direct report.Be a trusted voice to senior leaders advising on strategy and positioning across key business priorities.What we're looking forA strategic thinker with a sharp commercial lens and a deep empathy for the customerProven experience leading proposition strategy in a fast-moving, product-led environmentExperience working in a product-led marketing function, with a strong understanding of how to position features and drive adoptionComfortable working closely with Product and Design teams on roadmap deliveryStrong analytical skills - you turn insight into action, not just slidesConfident presenting with impact to senior stakeholders - including VPs, Directors and the CEOExperience managing and mentoring a team, and influencing at senior levelsSkilled at balancing multiple priorities without breaking a sweatBonus points if you've worked across multiple markets or in a global brandWhy join us?A brilliant brand with huge growth potentialA fast-paced, customer-obsessed culture where your ideas will shape the future of travelThe chance to work with talented, collaborative teams across EuropeA focus on real impact, not endless processMore information:Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits.We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one!Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do:💭 Think Big - We're building the future of rail✔️ Own It - We focus on every customer, partner and journey🤝 Travel Together - We're one team♻️ Do Good - We make a positive impactWe know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.Interested in finding out more about what it's like to work at Trainline? Why not check us out on , and !
