
Associate Director, Solution Marketing
- London
- Permanent
- Full-time
- Position the portfolio: Develop and refine clear, differentiated narratives for our global consulting service lines. Craft value propositions and messaging that resonate with priority buyers and buying committees, that reflect the depth of our consultative expertise and its impact on customer transformation. Ensures alignment with regional needs and competitive dynamics.
- Partner with consulting leaders: Collaborate closely with service line leaders, offering managers and SMEs to package and launch flagship solutions. Collaborate and coordinate closely with cross‑discipline teams—digital, events, ABM—to help deliver integrated brand-to-demand campaigns that accelerate pipeline and shorten sales cycles.
- Market intelligence: Deeply understand customer needs, buyer personas, market trends, and competitive dynamics to inform strategy, GTM and content. Translate insights on how technology trends, especially in AI, data, cloud and applications, drive industry and business imperatives. Segment the market opportunity based on patterns of unmet needs and trends, understanding how we compare versus the competition.
- Knowledge Assets and Sales Enablement: Create customer facing sales assets, such as pitch decks and customer value propositions, that equip our teams to effectively position and sell our services. Unearth patterns and insight from strategic wins/losses, developing customer case studies and communicating them effectively to the business. Identify the best route-to-market to serve GTM team needs.
- Thought Leadership: Play a central role with in the creation of high‑impact thought leadership, including white papers, POVs and executive briefs in partnership with Corporate Affairs, Content and Analyst Relations.
- Building a culture of transparency, openness, growth mind-set and innovation in the spirit of nurturing this into a high-performance team
- 10+ years of experience in B2B marketing, with at least 5 years in solutions, services, or product marketing roles—ideally within technology, consulting, or professional services.
- Deep understanding of consultative sales and how to market complex, intangible services to senior business and IT buyers.
- Strong commercial acumen with demonstrated experience working closely with product, sales and other field teams to drive revenue growth.
- Experience working directly with consulting leaders and subject matter experts
- Strong executive presence and experience partnering with senior stakeholders and business leaders.
- Exceptional storytelling, writing, and presentation skills.
- Data-driven approach to measuring and reporting program effectiveness
- Excel in understanding the customer and ability to translate complex services into clear value propositions that resonate with senior decision makers across industries
- Strategic thinking & strong research skills along with the ability to synthesize.
- Results oriented and proven collaboration skills
- Experience marketing digital transformation, business consulting, or advisory services in an enterprise context.
- Strong analytical mindset and ability to translate insights into marketing actions.
- Background in management consulting or working closely with consulting practices.
- Bachelor’s degree