Senior CRM Executive

Holland & Barrett

  • Nuneaton, Warwickshire
  • Permanent
  • Full-time
  • 5 days ago
Location: Hybrid - 2 days in Nuneaton (Mon-Tue)
Department: Marketing
Reports to: Growth Manager / CRM Commercial Campaign ManagerAt Holland & Barrett, we're on a mission to make health and wellness a way of life for everyone. As a Senior CRM Executive, you'll play a vital role in creating meaningful customer connections, ensuring every campaign is timely, personalised, and impactful.The RoleLead the build, QA and optimisation of multi-channel CRM journeys (email, app, push) using Braze.Bring campaigns to life with personalisation and segmentation powered by CDP integrations.Partner with design, loyalty, data and content teams to deliver customer-first communications.Own performance reporting, dashboards, and test-and-learn plans to continually improve campaign impact.Mentor CRM Executives and act as a trusted escalation point for QA and journey execution.Represent CRM within cross-functional squads, ensuring seamless collaboration across the business.The PersonProven experience in CRM or retention marketing.Hands-on experience with Braze (or similar ESPs) and CDP-driven segmentation.Skilled in dynamic content, journey QA, and campaign troubleshooting.Strong analytical mindset with the ability to turn insights into action.Organised, proactive, and a natural collaborator with a passion for customer engagement.What we offerOur Benefits for this role include, but not limited to:
  • H&B Employee Discount - 25%
  • Pension company contribution
  • Exclusive benefits, free advice and savings from a range of retailers and providers
  • And many more!
We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B.Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).

Holland & Barrett