Senior Digital Marketing Executive

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  • Leicester
  • Permanent
  • Full-time
  • 8 days ago
Job Category: MarketingJob Description:About the Role:Who are we?:You've probably heard of NEXT before, we're one of the largest UK clothing retailers and a stalwart FTSE100 company, operating in over 100 countries worldwide. What you might not know is that we have developed a pioneering e-commerce and logistics solution called Total Platform, which allows smaller partner brands to benefit from NEXT's expertise and scale, offering everything from Website design and marketing to fulfillment and customer care. Total Platform is a key driver of growth for NEXT, enabling us to expand our influence across the wider e-commerce landscape and forge successful partnerships with a diverse range of brands, expanding NEXT Group's product offering and portfolio.And that's where you come in…Role Overview:We're looking for a talented Marketing Professional to join the Total Platform CRM team to drive execution and development of email, SMS and WhatsApp marketing within our Total Platform business. You'll work closely with the rest of the CRM team to help deliver a best-in-class CRM Marketing service across all six of our current TP Partners: Reiss, FatFace, Victoria's Secret, GAP, Joules and Jojo Maman Bebe.This role will initially see you own the development and execution of BAU email marketing, automated email programmes and on-site personalisation for one of our partners, FatFace, managing relationships with both internal and external stakeholders to achieve strategic and commercial goals. This role will also manage and mentor two direct-reports, looking after a further three partners. You'll also be involved in the scoping and potential set-up of SMS, WhatsApp and Loyalty Programmes across all 4 brands. Please note that you or others in the team may be moved around at a later date to ensure the best fit for everyone within the available roles and partners.What you'll be doing:What else is involved?
  • Lead, mentor, and develop two direct reports, fostering a collaborative and high-performing team culture to deliver exceptional results for our partners.
  • Develop and execute email marketing campaigns including the set-up, scheduling, and deployment of one-time, recurring, and triggered campaigns.
  • Work closely with the key teams/stakeholders to create bespoke campaigns to increase sales, drive engagement and retention on email.
  • Analyse performance of email marketing campaigns to provide actionable insights and improvements for future development
  • Reporting on all CRM KPIs generated through CRM marketing campaigns.
  • Scope, POC and potentially develop SMS and WhatsApp as new marketing channels.
  • Assist with the day to day administration tasks
About You:Reporting to the Total Platform CRM Manager, the ideal candidate will be a keen problem solver able to work within a large, global team of marketers and external partners.
  • Experience with a modern CDXP such as Bloomreach Engage/Exponea is ideal but not compulsory
  • A basic understanding of HTML, Python or Jinja2 is preferred
  • Self-motivated & highly organised with the ability to adapt to a changing environment and stay calm under pressure
  • Creative and inquisitive with a thirst to learn more
  • Aptitude for attention to detail
  • Able to take direction and deliver tasks accordingly
  • Effective team player; can do attitude
  • Excellent verbal and written communication skills
  • Possess strong analytical and problem-solving skills
  • Intermediate level user of the Google Suite
  • Marketing experience ideally gained in a retail environment, working on email, CRM marketing or ecommerce.
  • A natural leader and mentor, passionate about developing people and fostering a positive, collaborative team culture.
So if you're an expert in email or broader CRM marketing, have strong analytical skills and considerable knowledge in CRM design, implementation and reporting, can work with initiative and can build great working relationships within the business and with partners, this is the place for you - and your career.About Us: You know Next, but did you know we're a FTSE-100 retail company employing over 35,000 people across the UK and Ireland. We're the UK's 2nd largest fashion retailer and for Kidswear we're the market leader. At the last count we have over 500 stores, plus the Next Online and it's now possible to buy on-line from over 70 countries around the world! So we've gone global!About the Team:
  • 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
  • Company performance based bonus
  • Sharesave scheme
  • On-site Nursery available; OFSTED outstanding in all areas
  • 10% off most partner brands & up to 15% off Branded Beauty
  • Early VIP access to sale stock
  • Access to fantastic discounts at our Staff Shops
  • Restaurants with great food at amazing prices
  • Access a digital GP and other free health and wellbeing services
  • Free on-site parking
  • Financial Wellbeing - Save, track and enhance your financial wellbeing
  • Apprenticeship - Grow and develop on the job whilst gaining a qualification
  • Direct to Work - Discount online and instore, collect your items the next day for free from your place of work or local store
  • Support Networks - Access to Network Groups to empower and celebrate each other
  • Wellhub - Discounted flexible monthly gym memberships, with apps, PT sessions and more
Conditions apply to all benefits. These benefits are discretionary and subject to change.We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long-term condition, feel free to get in touch with us by email headoffice_careers@next.co.uk (please include 'Workplace Adjustments' in the subject line), or call us on 0116 284 2486 and leave a voicemail.

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