
Account Manager
- London
- Permanent
- Full-time
- Manage project workflows: creating schedules, estimates, tracking, and internal logistics to meet deadlines
- Serve as the primary point of contact for the client, ensuring seamless communication across teams and timely delivery of campaign assets
- Navigate complex stakeholder landscapes, building relationships with multiple decision-makers and managing diverse expectations
- Manages budgets, monitors campaign performance, and ensures financial accountability.
- Translate strategic and creative briefs into actionable deliverables across channels (digital, CRM, trade)-working closely with creative, media, digital, and strategy teams
- Interrogate briefs and confidently push back when necessary to ensure creative excellencensure high standards of execution and compliance with regulatory and brand guidelines.
- Nurture strong internal relationships and coordinate vendors/external partners
- Support client meetings: preparing presentations, updates, performance reporting, and facilitating required follow-ups
- Acts as the escalation point for complex issues or delivery risks.
- Track KPIs, campaign performance, and budget spend, flagging issues and reporting back to client and internal teams
- Regularly provide analytical insights to optimize ongoing and future activations.
- Collaborate with creative, media, strategy, CRM, compliance, and regional teams to uphold standards and localise campaigns across varied markets.
- Coordinate with local/regional offices to support multi-market rollouts and sensitivity to cultural nuances.
- Prior experience working in Account/Client services within an advertising agency/Global 1000/FMCG client
- Proven experience meeting deadlines, precise planning, and resource coordination across channels
- Strong communication and interpersonal skills; capacity to align client needs with agency capabilities; manage expectations at multiple levels
- Proven experience across creative campaigns such as Brand positioning & Identity, integration & above the line, experiential & activation, digital and social, retail and point of sale, CRM & Loyalty, and product launches
- Experience Managing budgets, monitoring campaign performance, and financial accountability.
- High attention to detail; ability to translate briefs into flawless outputs consistent with regulatory standards
- Confident with data analysis, tracking metrics, and delivering impactful performance updates
- Capacity to liaise with diverse teams; agile in navigating global local marketing structures.
- Ideally you will have experience working with tobacco or other highly regulated industries (alcohol, pharmaceuticals, etc.)
- Understanding of compliance requirements in highly regulated industries; ability to find creative solutions within strict guidelines
- Skilled in PowerPoint, Excel, project management tools, plus CRM & digital marketing platforms
- Fluent in English; additional regional languages (Romanian, etc.) helpful for localized communication and coordination.
- Proactive identification of potential issues; creative approach to overcoming obstacles; calm demeanour when addressing unexpected challenges.
- Acts as the escalation point for complex issues or delivery risks.
- Understanding of digital marketing channels; familiarity with emerging technologies; ability to integrate traditional and digital approaches
- Hybrid working model that supports flexibility and collaboration.
- Extensive training and professional development opportunities.
- Private medical insurance.
- Engaging social events and workshops activities.
- Wellness sessions at the office.
- Connect Meaningfully
- Inspire Creatively
- Include Purposefully
- Approach Positively
- What We Do: VML is a leading global marketing agency that creates connected brands. We deliver marketing solutions that are innovative, effective, and drive growth for our clients.
- How We Do It: We combine creativity, technology, data, and culture to build brands that truly connect with people. Our integrated approach ensures seamless experiences across all touchpoints.
- What Makes Us Different: We are a vibrant, collaborative team passionate about pushing boundaries and delivering impactful work. We empower our people, foster a culture of continuous learning, and celebrate diversity.