Drinks Sales Manager
- Berkshire
- £45,000 per year
- Permanent
- Full-time
Berkshire (Field-based, with travel across the region)
Up to £45,000 per annum + Bonus + Car Allowance + BenefitsSector:
Drinks Distribution / On-Trade / HospitalityI currently have an exciting opportunity for an experienced Sales Manager with experience in the on-trade drinks industry to work for a leading drinks distributor as their Berkshire Sales ManagerAs the Sales Manager / BDM, you’ll be the face of the business in the region – building strong relationships with on-trade clients including pubs, bars, restaurants, hotels, and venues. You’ll be responsible for both account management and new business development, ensuring your customers receive first-class service.Key Responsibilities:
- Drive sales growth across your territory by identifying and converting new on-trade opportunities
- Manage and grow an existing portfolio of hospitality clients
- Build strong, consultative relationships with key decision-makers
- Promote our extensive drinks portfolio and introduce new products to market
- Work closely with internal teams to ensure excellent customer service and fulfilment
- Attend industry events, tastings, and brand activations where required
- Proven track record in sales, ideally within drinks, FMCG, or hospitality
- Strong understanding of the on-trade sector (pubs, bars, restaurants, hotels)
- Results-driven with a passion for the drinks industry
- Confident communicator with strong negotiation and influencing skills
- Self-motivated, well-organised, and able to manage your own diary
- Full UK driving licence (essential)
- Competitive base salary + bonus structure
- Company car or car allowance
- Opportunities for progression in a growing business
- Regular industry training and tastings
- A vibrant, collaborative team culture