Senior Influencer Executive- Myprotein France
- Manchester
- Permanent
- Full-time
- Own and drive the day-to-day operations of the French influencer programme, ensuring consistent growth and performance, while maintaining strong working relationships with creators and talent agents in the region.
- Support the Senior Influencer Manager - EU in shaping and executing the French influencer strategy, aligning with overall EU and global objectives for the Myprotein brand.
- Deliver detailed performance reporting on a weekly, bi-weekly, and monthly basis, analysing key KPIs including engagement, reach, conversions and ROI, and presenting insights and recommendations to internal stakeholders.
- Manage programme maintenance, ensuring influencer tracking links, discount codes, and promotional offers are accurate, live, and performing optimally across all communications.
- Actively source and recruit new French influencer talent, with a focus on brand alignment, commercial potential, and cultural fit - from micro creators to emerging macro talent - to support customer acquisition and brand awareness.
- Collaborate cross-functionally with key stakeholders including content, brand, commercial, paid media and product marketing teams to plan, brief, and execute integrated influencer campaigns tailored to the French market.
- Own the full campaign process for French influencer activations - from planning and briefing, to execution, approvals, content collection, analysis and learnings.
- Ensure influencer content is on-brand, high quality and aligned with current French social media trends, fitness culture and seasonal campaigns, maintaining relevance and authenticity.
- Lead on French influencer payments and budget tracking, ensuring accurate and timely invoicing and monthly purchase order (PO) processes are completed in line with internal finance procedures.
- Encourage collaboration across influencer tiers, nurturing an engaged community through creative activations, collaborative content opportunities and connections with wider marketing channels (e.g., events, social, CRM).
- Support brand-led events, campaigns and content creation, ensuring French influencer presence and involvement is maximised to generate impact and reach.
- Stay ahead of industry trends in France, identifying emerging platforms, content formats, and creator trends to future-proof Myprotein's influencer approach and maintain brand relevance.
- Native level French language skills both written and spoken
- Business level English language skills both written and spoken
- Degree Qualified (Preferred)
- 2+ year experience in Influencer marketing
- A genuine interest in health, wellbeing, fitness and an ambition to be at the forefront of French influencer marketing
- Native level French language skills both written and spoken
- An understanding of how influencers can play a key role in building brand awareness, affinity, content creation and driving commercial value for brands
- Deep knowledge of current and emerging French social media platforms including but not limited to Instagram, Facebook, YouTube, TikTok etc.
- Outstanding communication, negotiation and organisational skills
- A proactive self-starter with a problem-solving attitude and the ability to meet deadlines
- Knowledge of the French fitness industry and social media trends
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
- 25 days annual leave plus bank holidays.
- Don't want to work on your birthday? We don't either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
- Access face-to-face and virtual appointments with our in-house GP.
- Access our in-house CBT therapist.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Access to on-site barber.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service