Senior Executive - Demand Generation

Mediabrands

  • Leeds
  • Permanent
  • Full-time
  • 15 days ago
Senior Executive - Demand GenerationPlease note this role is based in Leeds.About Us:KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atThe Role:This is a great role for you if you enjoy working in a fast-paced environment, getting involved in multiple projects, with multiple stakeholders and are obsessed with efficiency.As a Senior Executive, you'll play a key role in creating engaging digital assets that bring client campaigns to life. Your work will focus on designing digital creatives that align with brand guidelines and deliver strong results as well as supporting with email development and the technical setup of digital campaigns ensuring designs are built correctly, display well across devices and are ready for activation. You'll be part of a multi discipline CRM team and collaborate closely with other team members and the wider marketing team, gaining exposure to the full creative process while developing your skills in digital design and other specialist craft areas.You'll work closely with clients, joining regular calls to present creative concepts, gather feedback alongside discussions on design best practice. We're looking for someone who is creative and detail-oriented, highly organised, and confident in taking ownership to deliver high-quality work across a wide variety of client campaigns.Along the way, you'll see tremendous growth in the team, its client base, and your personal career, as you develop a deep - and marketable - understanding of our email-CRM service area. As a team, Demand Generation covers a wide range of craft skills including but not limited to Content Syndication, Lead generation, Marketing Automation, Email Marketing, Social and Technical Implementations.Tasks and responsibilities would include;
  • Create eye-catching digital designs and supporting assets, including emails, website landing pages and social-media ads, that deliver results and stay on brand.
  • Support with email development and setup, ensuring designs display flawlessly across all devices and platforms.
  • Own and manage email campaign testing across multiple clients and devices.
  • Collaborate with internal teams to bring campaigns from concept to execution.
  • Provide clients with performance reports and actionable insights on email campaigns.
  • Take ownership of projects, managing multiple campaigns while maintaining high-quality standards.
  • Ensure campaigns are executed according to the brief and in a timely manner.
  • Participate in client calls and develop strong, lasting relationships through clear communication and proactive support.
  • Support stakeholders with the creation of digital visuals for new business and existing clients.
  • Stay on top of the latest standards, processes, and trends in the visual design field.
About You:Technical & Marketing ExpertiseHands-on and proven experience working day-to-day with large-scale clients and projectsDigital and tech-savvy with a solid understanding of modern digital marketing solutions and technologiesExperience/understanding of email marketing, design best practices, limitations, setups, and nurture flowsKnowledge of and experience with marketing automation systems to create, optimise, and manage campaignsExperience in Adobe Creative Cloud programs (Photoshop, Illustrator, XD); animation and GIF creation is a bonusBasic understanding of HTMLAnalytical & Problem-Solving SkillsCritical thinking and ability to problem-solve quicklyCollaboration & CommunicationExcellent communication skillsAbility to work efficiently, transparently, and as part of a teamProfessional TraitsProactiveness and eagerness to learnCalm under pressureEmployee Transparency:At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.Please reach out to our Talent Inclusion Specialist Jess at if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.The Perks:We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued - and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
  • Flexi-leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
  • Free breakfast and free lunch
  • Early finish Fridays
  • Core Hours (Mon-Thurs, flexible start/finish times)
  • Retail discounts
  • Electric vehicle salary sacrifice car scheme
  • Wellbeing programme, including Headspace & flu jabs
  • Interest-free season ticket loan
  • Paid time off for Volunteering
  • Group Income Protection
  • Life Assurance
  • Private Medical Insurance or Health Cash Plan (dependent on level)
  • Group Personal Pension Plan with matched contributions from 3-6%
  • Generous Parental Leave & Pay
  • Independent mortgage advice
  • Financial education
  • Employee Assistance Programme
  • Free eye tests
  • Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!

Mediabrands