Artist and Creator Marketing Specialist

• Partner closely with the Artist & Content Creators Marketing Lead to drive Fender's presence across all genres, countries, and scenes - connecting guitar and bass to the cultural pulse of Europe.
• Identify, build, and nurture relationships with emerging and established artists, creators, and industry partners - acting with integrity, empathy, and deep musical respect.
• Provide best-in-class support to artists and creators, ensuring the right gear is with the right people, at the right time - including support with sales, logistics, repairs, shipping, and showroom experiences.
• Introduce new talent to the Fender brand and work with them (and their teams) to align with key product launches, content campaigns, and marketing moments.
• Work closely with artist management teams, labels and marketing partners to support planning and identify opportunities to grow the visibility and co-marketing potential of Fender artists and properties

• Work cross-functionally with Fender's marketing, PR, social, and product teams to amplify artists and creators through brand-right storytelling across owned, earned, and paid channels.
• Support and activate artist and creator-led content initiatives, from day-to-day social amplification to participation in flagship brand campaigns and live sessions.
• Help grow Fender's reach and relevance across digital and social platforms by collaborating on content strategies that engage both talent and fan communities.
• Contribute to the development of marketing plans, including selling in ideas, tracking KPIs, and managing execution in partnership with internal and external stakeholders.
• Actively maintain the Fender Artist Showroom in London, welcoming talent, preparing gear, and creating meaningful brand experiences for artists and creators.
• Travel as needed to support key artist and creator visits, events, shoots, and cultural moments, building a trusted, visible presence across the industry.

• 2-3 years of music, recording and entertainment industry experience at a brand or agency with a direct focus on identifying and supporting artists and creators to build marketing programs.
• Proven track record of successfully collaborating with multiple emerging and high-profile music artists, songwriters, producers, entertainers, celebrities, and influencers.
• Hands-on experience working with emerging and established music artists and digital creators, including managers, producers, and influencers across genres and platforms.
• A natural relationship builder with an active network in the music and entertainment ecosystem (artists, agents, labels, creators).
• Experience collaborating across functions (PR, Social, Product, Retail, Events) to deliver artist and creator-focused campaigns and activations.
• Comfortable using digital tools and platforms (e.g. Instagram, TikTok, YouTube, etc.) to build and track relationships, monitor trends, and support emerging talent.
• Knowledgeable about digital content formats, creator best practices, and social storytelling techniques.
• Proactive, organised, and resourceful - able to prioritise, adapt, and follow through in a fast-moving environment.
• Service mindset - willing to champion and grow your evolving roster of artists and creators internally at Fender and to support them with service (gear, repairs, exposure, networking, etc.) that goes above & beyond industry standards.
• Team player who thrives in a collaborative, mission-driven organisation; excellent written, verbal, and visual communication skills; confident in artist-facing and internal presentations.
• Musical instruments background, with sound knowledge of instruments and some level of proficiency on guitar or bass

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