We are looking for a creative and data-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products/services. You will play a major role in enhancing brand awareness within the digital space and driving website traffic and customer acquisition.Key Responsibilities:Plan and execute digital marketing campaigns across SEO, SEM, email, social media, and display advertisingMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on insightsCollaborate with internal teams to create landing pages and optimize user experienceManage and maintain the companys website and social media presenceBrainstorm new and creative growth strategies through digital marketingUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpointsManage online content and update website with fresh and relevant contentRequirements and Skills:Proven experience as a Digital Marketing Specialist or similar roleStrong understanding of current online marketing concepts, strategy, and best practicesExperience with SEO/SEM, email marketing, social media, and/or display advertising campaignsProficiency in tools such as Google Ads, Google Analytics, Meta Ads Manager, HubSpot, or similar platformsKnowledge of web design and content management systems (e.g., WordPress)Analytical mindset and critical thinkingExcellent communication and interpersonal skillsBachelor's degree in Marketing, Communications, or related fieldrequired for our portal - upcoming positions, will be available to different companies for hiring purposes.
