Direct-Response Copywriter for D2C eCommerce Brand

Prosana

  • United Kingdom
  • Permanent
  • Full-time
  • 29 days ago
Are you a direct response copywriter who knows how to sell physical products at scale and not just tell stories?This role isn’t about pretty branding or clever headlines. It’s about writing the kind of VSLs, ads, and funnel copy that drive clicks, conversions, and repeat customers. If you’ve written proven, performance-backed copy for skincare, supplements, health, or fitness brands, and you’re hungry to take ownership of a fast-scaling, this is just that kind of role.We’re working with three high-growth DTC brands in the health and wellness space, all scaling rapidly, and looking for a copywriter who can be a continued part of that growth. Each brand is distinct, but they share a common thread: bold positioning, high-performance products, and a culture that values results. Here’s a glimpse into the worlds you could be shaping:Brand 1 – Skincare innovationA fast-scaling skincare brand built on bold ideas, natural formulations, and a relentless focus on performance. Since launching in late 2023, they’ve grown quickly across the US and Canada, earning a loyal customer base and expanding into new categories, including a recent women’s line.With uncompromising formulations (think beef tallow meets modern science) and a fearless approach to branding, they’re carving out a distinct lane in a $20B+ industry and they’re just getting started.What sets them apart:
  • Fast-moving, performance-focused culture with low bureaucracy
  • Real momentum: scaling quickly across DTC, retail, and new verticals
  • A chance to shape the copy foundation of a brand on the rise
Brand 2 – The ultimate hydration skincareA skincare brand delivering ultra-hydrating products like hyaluronic acid serums with a fresh, consumer‑driven approach. They’ve already built a following of tens of thousands of customers across North America through simple but science-backed skincare routines.Guided by licensed estheticians and centered around real results, they're shaking up the skincare space by ditching gimmicks in favor of performance and clarity.What sets them apart:
  • Esthetician-led brand education and VIP community outreach
  • Transparent, hydration-focused formulations that customers trust
  • Growth driven by authenticity, community, and visible skin results
Brand 3 – The Future of sleep & recoveryA fast-growing wellness brand built around one of the most important (and overlooked) pillars of health: sleep. By combining cutting-edge formulations with a sleek, modern customer experience, they’ve become a go-to solution for thousands of customers looking to improve rest, recovery, and daily performance.They’re carving out a leadership position in the booming sleep and recovery space backed by a culture that values innovation, performance, and the ability to communicate benefits with clarity and impact.What sets them apart:
  • A product category with mass appeal and massive growth potential
  • A culture of innovation, performance, and lean execution
  • The chance to help shape a brand at the forefront of the sleep revolution
WHAT’S IN IT FOR YOU
  • High-impact role with full ownership of copy strategy across VSL, landing pages and emails
  • Fully remote setup: work how and where you focus best
  • Performance-based incentives on top of base compensation
  • Influence the voice and direction of a rapidly scaling brand
  • Work in a lean team that values speed, results, and initiative
WHAT YOU’RE GETTING YOURSELF INTOIn this role, you’ll write copy that directly moves the needle. Expect to:
  • Write high-converting VSLs, advertorials, pre-landers, quizzes, OTOs, and post-purchase flows that move real product
  • Build UGC ad scripts and paid social copy that stop thumbs and drive purchases
  • Continuously research customer pains, objections, and desires to generate new hooks, angles, and leads
  • Work inside a proven DR creative system, writing variations and matchups around winning bodies of copy
  • Collaborate with editors, designers, and media buyers to bring your concepts to life
  • Review performance data (Meta, YouTube, TikTok, Atria, Motion) to identify what’s working, and double down fast
WHO YOU ARE
  • 3+ years writing copy that’s been tested, scaled, and optimized for eCom physical products
  • You’ve written VSLs, funnel copy, and ads that scaled skincare, supplement, health, or fitness brands
  • You can show real scripts, funnels, and ads that went live and made money (not theory)
  • You know how to iterate on a working ad, writing new hooks, angles, and variations without starting from scratch
  • You understand objections, urgency, and structure, and you’ve written copy that consistently converts
  • Bonus: You’ve sourced or guided UGC creators to deliver performance-ready scripts
WHAT TO EXPECT FROM THE RECRUITMENT PROCESS
  • Intro Call - align on your background and the brand’s goals
  • Team Interview - meet the team and discuss working style
  • Copy Task - show your skills with a short DR assignment
  • Final Interview - review your work and align on next steps

Prosana