If VSLs, sharp hooks, and ruthless iteration are your craft, this is where your work turns directly into scale. This brand isn’t hiring a content generalist; they want a performance creative who can turn curiosity into clicks, clicks into customers, and customers into subscribers - week in, week out.THE BRANDA fast‑scaling DTC wellness brand in the beauty/supplement space with a highly engaged 35+ female audience. The flagship product boasts a strong market fit and a rapidly growing subscriber base, with over 50,000 subscribers in the first 18 months. Paid social (Meta first) is their biggest channel; creative testing and iteration sit at the center of the strategy. The company is founder‑led, lean, and data‑driven, expanding in the UK/EU and preparing for a US launch.The founding story is rooted in solving a real customer need: the founder created a better‑tasting, more affordable alternative for his own family, then scaled it into a category‑defining brand. That test‑and‑learn DNA still drives the culture today.This is a fully remote, full-time role.WHAT’S IN IT FOR YOUImpact you can see: Scripts go live fast; learnings are immediate; winners scale hardOwnership: End‑to‑end accountability for ad scripts and concepts; close collaboration with editors and UGC creatorsMomentum & resources: High daily spend (£40k+ daily & quickly growing), aggressive test cadence, and the tools to support in-depth data analysis to really see what’s working and what’s notFlexible setup: The team is from all over, and you’re able to pick and choose your working hours and where you work from. They have an office in London that you’re welcome to visit, but hybrid is not mandatoryGrowth: Opportunity to build and lead a creative team as the company scalesWHAT YOU’LL OWNThis is a hands‑on, outcome‑driven creative role. You will:Write high‑converting ad scripts, especially 1–3 minute mini‑VSLs for Meta, plus short‑form UGC scripts and paid social copyGenerate new angles, hooks, and messaging from customer pains, objections, and desires; systematize variations (hook/body/CTA) around proven bodies of copyRead the data and iterate fast. Review account performance and attribution dashboards to spot patterns, improve CPA, and unlock spendBrief creators and editors and keep oversight so delivery matches persuasion logic and script intentBalance new vs. iterations, e.g., ~50/50, adjusting to dataBuild a reusable library of frameworks and swipeable assets to speed future productionAct as a creative thought leader within the growth team, providing insights and recommendations to stakeholdersWHO YOU ARESeveral years of experience writing high‑converting copy and developing creative strategies for health/supplement DTC brands or e‑commerce companies spending heavily on MetaProven track record of creating copy and concepts for video ad campaigns, especially 2 - 3+ minute VSL style creatives, in accounts spending £50k+/month on paid socialExperience in creative strategy development, identifying winning patterns and scaling successful conceptsAnalytical mindset with a history of using performance data to optimize creative decisionsDemonstrated experience leveraging AI tools to enhance productivity and generate concepts at scaleWHAT SUCCESS LOOKS LIKE30 DaysAudit existing creative output and ad performance, identifying quick winsEstablish a reporting and feedback rhythm with the Founder, growth, and creative teamsLaunch initial rounds of new ad scripts and creative tests based on performance insights60 DaysDeliver consistent CAC reporting and improve blended acquisition efficiencyStreamline creative briefing and iteration processes with UGC creators and editorsTest multiple angles, hooks, and messaging variations to support scaling volume90 DaysFully own ad copy and creative strategy for Meta campaignsPresent a quarterly creative roadmap based on learnings, with clear hypotheses and testing prioritiesDemonstrate predictable, profitable performance through winning VSL scripts and systematic iterationsRECRUITMENT PROCESSScreening call with ProsanaFounder interview (creative & brand deep‑dive).Paid copy exercise: Access the ad account, identify a high‑leverage iteration opportunity, and write the script.Final conversation with the team
