Event Marketing Manager

Zoopla

  • London
  • Permanent
  • Full-time
  • 26 days ago
Job Description:London based role - hybridFreelance or perm will be considered, please select your preference in the application form.Zoopla is one of the UK's most instantly recognisable property brands. In fact, we're known and loved by over 91% of the nation (and we're working hard on the other 9%). Our mission is to help the nation make better home decisions - by connecting everyone to their home and giving them personalised insights to help with moving, managing or financing. Over 50 million people visit Zoopla every month to access exclusive data and information on every UK property, search over 500,000 homes for sale and rent, find the best agents and secure the latest mortgage deals.We're a growing, dynamic team that embraces innovation and isn't afraid to push the boundaries. We're only just starting our journey to redefine the digital property landscape, with much more to explore and achieve. Join us, and transform the way the nation makes home decisions.We're looking for an Event Marketing Manager to join our growing B2B Marketing team, reporting to the Customer Marketing Lead. You'll lead our UK events programme, delivering standout in-person and virtual experiences for our agent and house builder audiences. From regional roadshows to senior executive dinners, you'll bring our brand to life on the ground - ensuring every touchpoint drives value, builds connection, and supports our commercial goals.What you'll be doingLead our UK event programmeTake ownership of the end-to-end delivery of Zoopla's B2B event calendar, including:
  • Regional roadshows (80-500 attendees) that drive engagement and loyalty
  • Executive dinners that spark senior conversations and strategic partnerships
  • Industry trade shows where Zoopla shows up with impact
  • Franchise partner conferences tailored to key strategic audiences
  • On-demand webinars that maximise reach and capture key market moments
You'll manage all aspects from concept to execution, including:
  • Venue sourcing, negotiation, and supplier management (agency partners, AV, catering, production, accommodation, transport)
  • Budget creation, monitoring, and reconciliation
  • Registration and attendee management
  • Health & safety compliance, risk assessments, and insurance
  • Overseeing event setup, breakdown, and on-the-day delivery
Plan and deliver campaigns that drive ROICollaborate with Executive Leadership Team, Sales, Customer Success, Product Marketing and external partners to create events that fuel pipeline, support retention and build community by:
  • Owning budgets and reporting on ROI
  • Designing and executing multiple event marketing campaigns
  • Implementing strong post-event nurture and follow-up flows with Sales
  • Defining clear KPIs (attendance, engagement, sentiment, meetings, opportunities) and producing post-event insight reports with recommendations for continuous improvement
Champion Zoopla on the groundEnsure every event aligns with Zoopla's brand and commercial strategy, with messaging that makes our data, insights, and technology resonate with agents and partners. You'll brief speakers, manage narratives, and apply brand guidelines across all touchpoints.What we're looking for
  • Proven experience (3+ years) managing B2B events with a strong track record of operational delivery
  • Demonstrable experience managing event budgets, timelines, and multiple projects simultaneously
  • Strong vendor management and negotiation skills
  • Excellent written and verbal communication, with the ability to integrate corporate messaging naturally into event content
  • Experience with multiple formats (conferences, dinners, webinars, trade shows)
  • Proficiency with Google Suite, Microsoft, CRM systems (e.g., Salesforce), and survey tools. Iterable and Contentful proficiency a plus
  • A proactive, detail-oriented team player who thrives in a collaborative, cross-functional environment
  • Passion for the property industry and understanding of estate agent and house builder audiences is a plus
Benefits:
  • Everyday Flex - greater flexibility over where and when you work
  • 25 days annual leave + extra days for years of service
  • Day off for volunteering & Digital detox day
  • Festive Closure - business closed for period between Christmas and New Year
  • Cycle to work and electric car schemes
  • Free Calm App membership
  • Enhanced Parental leave
  • Fertility Treatment Financial Support
  • Group Income Protection and private medical insurance
  • Gym on-site in London - or membership in regional offices
  • 7.5% pension contribution by the company
  • Discretionary annual bonus up to 10% of base salary

Zoopla