
Customer Retention Manager
- Chippenham, Wiltshire
- Permanent
- Full-time
- Analyse customer behaviour and define segmentation strategies.
- Collect and act on insights from customer feedback, complaints, NPS and Trustpilot reviews.
- Develop and implement retention and loyalty plans that achieve business objectives.
- Define and manage the customer journey, ensuring a high-quality experience at every touchpoint.
- Plan, launch and evaluate retention tests to reduce churn and increase lifetime value.
- Collaborate with colleagues, the franchise network and external partners to deliver strategies by channel.
- Present strategies to the franchise network and sales teams to secure buy-in.
- Track KPIs such as conversion, onboarding, churn and CLV, reporting on results and making data-driven improvements.
- Directly manage and develop one team member.
- Manage budgets and ensure marketing activities deliver strong ROI.
- 2+ years' proven experience in customer retention, CRM, or loyalty marketing.
- Strong analytical and problem-solving skills with excellent numeracy and written communication.
- Strategic thinker with an eye for detail.
- Proficiency in Excel, Word, PowerPoint, and CRM systems (HubSpot experience a bonus).
- Ability to work collaboratively across teams and influence stakeholders.
- Experience in the franchise sector is desirable.
- Competitive salary
- 25 days holiday plus bank holidays
- Pension and life assurance schemes
- Wellbeing support, including Employee Assistance Programme
- Opportunities for career development and progression withing Pilgrim's Europe