
CRM Executive
- Rochdale, Greater Manchester
- Permanent
- Full-time
- Assist in the planning and delivering of CRM and email marketing campaigns including coordination of communication planner.
- Assist in the planning and development of push notifications.
- Supporting the CRM Manager with database management including database cleanliness.
- Working closely with the CRM Manager with the development of data segmentation strategies.
- Manage the building, scheduling, testing and optimisation of email campaigns.
- Assist in the delivery of weekly and monthly campaign performance reports.
- Establish email performance benchmarks, summarise key insights, and recommend actions to improve email performance.
- Create a testing plan to improve customer engagement and produce a log of what works and what doesn’t.
- Manage all automated communications by maintaining and reporting on current campaigns and continuously looking for areas to enhance.
- Collaborating with other departments ensure the CRM strategy works well for every aspect of the business.
- Work with the CRM Assistant to ensure all day-to-day communications are delivered on time and to a high standard.
- Working closely with the CRM Manager on technical integrations and wider development projects.
- Embrace the value of “Defying Ordinary” by driving continued and relentless improvement and innovation within the CRM department.