
CRM Executive
- Manchester
- £35,000-38,000 per year
- Permanent
- Full-time
- Support the CRM team to execute the customer communications strategy to drive user engagement and retention growth globally across all products and services.
- Collaborate in the creation and deployment of highly targeted and personalised CRM campaigns across e-mail, in-app notifications, mobile push, SMS and more.
- Create and take full ownership of an email AB testing roadmap, driving optimisation and enhancing performance.
- Assist in the reporting and analytics of CRM campaign.
- Continually test and optimise to maximise user engagement.
- Support in the delivery of the wider CRM strategy that deepens client relationship with Ultimate Performance.
- Support the development and maintenance of a customer data platform (CDP) that provides a singular/global view of our clients.
- Drive measurable improvements in lifecycle performance: increase email-driven enquiries, reactivation rates, and client retention metrics.
- 2 years' experience in a CRM or customer lifecycle marketing role
- Proven responsibility for performance metrics
- Experience using CRM/CDP platforms such as Bloom reach or similar tools
- Salesforce, Braze, Hubspot (preferred)
- Familiarity with HTML for email (preferred)
- The Role
- We're looking for a driven, energetic and enthusiastic CRM professional to play a key role in shaping and delivering our global customer communications.
- This is a great opportunity for someone looking to step up, a self-starter who thrives on autonomy. You'll have a meaningful say in what we do, how we do it, and how we measure our success.
- Reporting to our CRM Manager, you'll work across multiple markets and time zones, helping to optimise the customer journey and create communications journeys that inspire, engage, and retain clients throughout their lifecycle.
- What You'll Do
- Support the CRM team to execute the customer communications strategy to drive user engagement and retention growth globally across all products and services.
- Collaborate in the creation and deployment of highly targeted and personalised CRM campaigns across e-mail, in-app notifications, mobile push, SMS and more.
- Create and take full ownership of an email AB testing roadmap, driving optimisation and enhancing performance.
- Assist in the reporting and analytics of CRM campaign.
- Continually test and optimise to maximise user engagement.
- Support in the delivery of the wider CRM strategy that deepens client relationship with Ultimate Performance.
- Support the development and maintenance of a customer data platform (CDP) that provides a singular/global view of our clients.
- Drive measurable improvements in lifecycle performance: increase email-driven enquiries, reactivation rates, and client retention metrics.
- What we're looking for
- 2 years' experience in a CRM or customer lifecycle marketing role
- Proven responsibility for performance metrics
- Experience using CRM/CDP platforms such as Bloom reach or similar tools
- Salesforce, Braze, Hubspot (preferred)
- Familiarity with HTML for email (preferred)
- 25 days holiday, plus bank holidays
- Pension scheme: salary sacrifice with employer contributions
- Simply Health policy: claim back costs for dental, optical, physio, massage & more
- Exclusive UP discounts, including 40% off our supplements, books, and partner offers
- Personal Training discounts: up to 50% off our world-class transformation programme (up to 36 sessions a year) for you and a loved one
- Salary sacrifice benefits: Cycle to Work, Tech, and Home schemes
- Employee Assistance Programme: free 24/7 mental health, counselling, and financial advice
- Free group fitness classes at our Manchester gym in Spinningfields
- Hybrid working: two days per week working from home