Chief Marketing Officer, Europe

Wayfair

  • London
  • £150,000-157,750 per year
  • Permanent
  • Full-time
  • 13 days ago
Salary: The base salary for this position is £150,000 - £157,750 per year. The base salary offered may vary depending on on location, job-related knowledge, skills, and experience. This role is eligible for annual equity grants subject to Board approval and company performance. Typical grant ranges vary by level and may significantly impact total compensation.Are you a visionary Marketing Leader ready to shape the future of a powerhouse eCommerce brand in Europe?We're looking for a dynamic Chief Marketing Officer to take the helm of a 50-strong marketing team and lead a $100m+ budget across all marketing functions. With full ownership of customer acquisition, brand strategy, retention, and local campaign execution, you'll drive the next chapter of growth. Operating at both strategic and hands-on levels to bring global and regional teams into alignment and position marketing as a true business growth engine.If you're a visionary marketing leader eager to shape the future of our brand across the UK and Ireland, this high-impact executive role is your chance to ignite sustainable growth and make a lasting mark in our core European markets.What you will do:Strategic Leadership & Innovation
  • Develop and execute the UK and Ireland marketing strategy aligned with Wayfair's global priorities and local customer dynamics.
  • Own key growth priorities including:
  • Customer and traffic acquisition
  • Brand awareness and consideration
  • Customer retention and loyalty
  • Localization of the brand platform and voice
  • Sit on the EU Leadership Team, partnering closely with senior executives in Category Management, Pricing, Finance, Operations, and Customer Service.
  • Act as the key link between local execution and global strategy, collaborating with the Global Marketing organisation, Storefront, Product, Engineering, Data Science, and the commercial leadership team
Channel & Team Leadership
  • Lead all marketing functions across:
  • Performance Marketing: Paid Search (Google, Microsoft, CSS), Paid Social (Meta, Pinterest, TikTok, YouTube), Display/ Programmatic, Affiliates, App Marketing
  • Brand & Awareness: TV, OOH, CTV, Audio (Spotify, Netflix), PR, Influencer & Organic Social
  • CRM & Retention: Email, Onsite Marketing
  • Creative & Production: Video, Copy, Art Direction, Design
  • Merchandising & Promotions: Curated campaigns, Offers, and Promotions
  • Lead a team of experienced senior managers and directors across marketing domains, with full people leadership and organizational development responsibility
  • Manage partnerships with internal stakeholders and external agencies to ensure delivery excellence across all campaigns.
Data, Technology & Marketing Science
  • Leverage Wayfair's proprietary in-house martech stack and external tools including GBQ, Looker, Excel, Google Analytics, Google Marketing Platform.
  • Champion a performance-driven culture with rigorous marketing science methodologies:
  • Marketing Mix Modeling (MMM)
  • Multi-Touch Attribution (MTA)
  • Incrementality testing and lift measurement
  • Drive experimentation and continuous optimization across all channels to maximize impact.
Who you will be:A strategic operator and customer-centric leader who combines commercial acumen with creative brand sensibilities. Someone who thrives in high-velocity, data-driven environments, who can zoom in and out between strategic vision and operational execution, and be passionate about building and leading talented, high-performing teams.What you will have:Essential
  • Extensive senior-level experience in marketing, with a strong foundation in leading strategic and operational marketing functions in leadership roles such as VP, Marketing Director, General Manager, or CMO.
  • Proven success in consumer-facing industries, ideally within eCommerce, retail, marketplaces, or direct-to-consumer (DTC) environments.
  • Demonstrated ability to manage large-scale marketing budgets ($50M+) and lead large, cross-functional teams across performance, brand, and creative disciplines.
  • Deep understanding of full-funnel marketing: from acquisition to retention to loyalty.
  • Fluency in operating in data-rich, technology-led environments, with a collaborative approach to working with analytics, product, and engineering teams.
  • The skill in influencing executive stakeholders and collaborating effectively across both global and local teams.
Desirable
  • Strong understanding of the UK and Irish markets, including consumer behaviour and media landscape nuances.
  • Technically proficient in using marketing platforms, measurement tools, and data analytics software (e.g. Excel, Looker, Google BigQuery).
  • Experience in international or matrixed environments, with the ability to localise global marketing strategies effectively.
  • A strong track record in building high-performing, inclusive, and diverse teams, aligned with UK Equality, Diversity and Inclusion (EDI) principles.
Make a lasting mark in your career and Wayfair and click apply!# Disclaimer: Wayfair uses multiple job titles for advertising optimisation purposes however your internal title may differ from that on the advert.About Wayfair Inc.Wayfair is one of the world's largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking.No matter who you are, Wayfair is a place you can call home. We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair - and world - for all. Every voice, every perspective matters. That's why we're proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.Your personal data is processed in accordance with our Candidate Privacy Notice ( ). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at .

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