Digital Planning Account Director

Hoffman Agency

  • London
  • Permanent
  • Full-time
  • 21 days ago
The Hoffman Agency is a PR-led marketing agency offering world-class communications services across media, industry analysts, and digital channels. Our industry experience is unparalleled across mobile & telecoms, enterprise technology, fintech, cybersecurity and connectivity. We've been there at the evolution of these sectors - and told their stories.What makes us special? It's our people. At our core we're a diverse collective of fresh thinkers who aren't afraid to challenge the status quo. Our team is bursting with curiosity, passion, and a drive to make a difference. We believe in fostering genuine relationships and, above all, building long-term and trusted partnerships.We're constantly striving to become the best employer in tech marketing and have been recognised and awarded in this space many times in the past five years. These are a few of our awards:
  • PRovoke Best Agencies 2025 - 50 Best Agencies in the UK
  • PRCA Workplace Champions 2025 - Outstanding Professional - Laura Kolb
  • PRCA Workplace Champions 2025 - Medium Sized Agency (Highly Commended)
  • PRWeek People & Places Awards 2025 - Industry Newcomer (Consultancy - Corporate) - Eyimofe Okuwoga
  • PRWeek People & Places Awards 2025 - Over 10 Years' Experience (Consultancy - Corporate) - Florie Lhuillier
  • BME PR Pros - The Pros Awards 2024 - Rising Star of the Year - Amber Ellis
  • PRovoke Agencies of the Year 2023 - EMEA Technology Consultancy of the Year - Winner
  • PRmoment Awards 2023 - Technology Agency of the Year - Winner
  • PRmoment Awards 2023 - B2B Agency of the Year - Winner
  • PRWeek Best Places to Work Awards 2023 - Best Rewards & Benefits - Winner
  • PRCA UK Awards 2023 - PR Leader of the Year (Richard Fogg & Paul Nolan) - Winner
  • PRCA UK Awards 2023 - Best Medium Consultancy - Highly Commended
Main Job Functions/Experience/RemitWe are seeking an exceptional Digital Planning Account Director to be a senior member of our rapidly growing Marketing Services team. This pivotal role will sit at the intersection of strategy, growth, and operational excellence, driving the successful delivery of complex global digital marketing initiatives.Working directly with the Senior Vice President of Marketing Services, you will be instrumental in translating complex B2B technology client objectives and ambitions into actionable digital strategies and workflows, ensuring flawless transition from business development to client onboarding. This is a fantastic opportunity for a seasoned digital leader to make a significant impact within a rapidly growing agency.Key Responsibilities:
  • Strategic Digital Planning & Leadership:
  • Lead the development of comprehensive, data-driven digital marketing strategies across diverse channels (Paid Social, PPC, Display, Programmatic, SEO, Content, etc.) for a portfolio of global B2B technology clients.
  • Act as the strategic digital lead, providing expert counsel and thought leadership to senior client stakeholders (Director to C-suite level) within the technology sector.
  • Identify new opportunities for digital growth within existing client accounts and contribute to new business pitches specifically targeting B2B tech companies.
  • Project Management & Delivery:
  • Work with the SVP of Marketing Services, new clients and prospects on early phase proposals, plans and concepts and operationalising those into tangible, actionable workflows for the Marketing Services Team.
  • Expertly build out detailed scopes of work, comprehensive project plans, realistic budgets, and efficient resourcing plans for complex global digital initiatives (e.g., product launches, always-on campaigns, brand awareness drives).
  • Oversee project timelines, deliverables, and quality assurance, ensuring campaigns are delivered on time, within budget, and to the highest standards.
  • Anticipate and proactively mitigate risks, developing contingency plans for global rollouts and diverse market nuances.
  • Paid Media Specialisation & Oversight:
  • Demonstrate deep expertise and strategic understanding of Paid Social (Meta, LinkedIn, TikTok, etc.) and PPC (Google Ads, Microsoft Ads), with a proven track record of driving performance for B2B technology clients.
  • Guide and oversee media planning and activation teams, ensuring strategies are optimized for performance, aligned with client KPIs (e.g., MQLs, SQLs, pipeline velocity), and leveraging the latest platform capabilities.
  • Provide strategic recommendations on global media budget allocation, bidding strategies, and audience targeting for complex B2B tech audiences.
  • Digital Brand Building Expertise:
  • Possess a proven track record in developing and executing digital strategies specifically designed for digital brand building across international markets, with a strong emphasis on B2B tech brands.
  • Understand how to leverage various digital channels to drive brand awareness, consideration, and preference, beyond direct response, particularly for technology solutions and services.
  • Advise clients on online reputation management, brand safety, and creating consistent brand experiences across digital touchpoints globally.
  • Client Relationship Management:
  • Serve as the primary strategic contact for key client accounts, building and nurturing strong, trusted relationships at senior levels within B2B technology organizations.
  • Lead client meetings, presentations, and workshops, effectively communicating complex digital concepts and performance insights tailored for tech stakeholders.
  • Ensure exceptional client satisfaction by understanding their unique business objectives and consistently delivering value.
  • Team Leadership & Mentorship:
  • Provide guidance, mentorship, and support to a team of digital marketers and creatives.
  • Foster a collaborative environment, encouraging continuous learning and professional development within the team.
Required Skills & Experience:
  • Minimum 8+ years of progressive experience in digital marketing within an agency environment, with existing experience operating at Account Director or Senior Digital Planner level.
  • Demonstrable experience working with B2B technology clients is essential.
  • Proven expertise in building out scopes of work, project plans, detailed budgets, and resource allocation plans for complex, multi-faceted digital campaigns, particularly for global clients.
  • Demonstrable experience and strategic acumen in Paid Social, PPC, content marketing and digital brand building.
  • Strong understanding of the broader digital marketing landscape, including SEO, content marketing, analytics, and CRM/marketing automation integration within a B2B context.
  • Extensive experience managing global digital campaigns, understanding the nuances of local market adaptation, cultural considerations, and international regulatory frameworks.
  • Exceptional communication, presentation, and interpersonal skills, with the ability to influence and persuade senior stakeholders.
  • Strong analytical mindset, comfortable with data interpretation, performance reporting, and leveraging insights to drive strategic decisions.
  • Highly organized with meticulous attention to detail and proven project management skills (familiarity with project management methodologies like Agile/Scrum is a plus).
  • Ability to thrive in a fast-paced, dynamic, and client-centric environment.
Desirable:
  • Experience with specific B2B tech industry verticals (e.g., SaaS, Cloud, Cybersecurity, AI/ML, Enterprise Hardware).
  • Fluency in an additional language relevant to global markets.
  • Experience with advanced analytics platforms or attribution modeling specific to B2B sales cycles.
  • Certifications in major ad platforms (Google Ads, Meta Blueprint, LinkedIn Marketing Solutions).

Hoffman Agency