Brand Marketing Manager - Steve Madden UK

Kurt Geiger

  • London
  • Permanent
  • Full-time
  • 2 days ago
Job Description:Kurt Geiger | About UsWe are an inclusive, creative footwear and accessories brand powered by kindness. We want to empower our talent to be confident and true to themselves, the London way. London is our home, our heartbeat, and we draw inspiration from the energy and spirit of the city; its diversity and creativity. For over fifty years our team of in-house shoe and accessory designers have been creating authentic, distinctive designs from our London headquarters. The rainbow is our signature. It represents the good energy and love we have for our community and the many ways we collectively express our individual style.We Are One: For Love | For Diversity | For Change | For Equality | For Kindness | For Freedom | For Unity Against RacismRequirements:We are seeking a creative and commercially minded Brand Marketing Manager to lead the brand strategy and execution for Steve Madden UK. Reporting into the Head of Digital Marketing within the Kurt Geiger Group, this role will be responsible for building brand awareness, driving customer engagement, and delivering impactful campaigns that balance creativity with commercial impact.This is a unique opportunity to shape the UK brand vision of one of the most iconic global footwear and accessories brands, working cross-functionally and with external partners to ensure Steve Madden continues to resonate with UK customers across all channels.ResponsibilitiesBrand & Campaign Strategy
  • Lead the planning and execution of the annual brand marketing calendar, aligned to key cultural moments, retail priorities, promotional messages and product launches.
  • Define and drive brand stories, seasonal macro and micro edits across all marketing communications.
  • Own the end-to-end campaign concept process, from initial idea through creative brief, shoot planning, production and final delivery.
  • Liaise with external agencies, stylists, photographers and production partners to bring campaign concepts to life, ensuring alignment with brand vision, budget and timelines.
  • Collaborate with Design, Buying, Retail and Digital teams to ensure timely and cohesive campaign delivery.
  • Safeguard tone of voice and visual identity across all communication channels.
Email & Always-On Marketing
  • Plan and manage the weekly email marketing calendar to support commercial priorities.
  • Write marketing copy for emails, website and social media, ensuring consistency with brand tone and campaign objectives.
  • Partner with CRM, Digital Marketing, Trade and Design teams to align email content with brand storytelling and performance goals.
Partnerships & Events
  • Manage brand and charity partnerships, nurturing long-term collaborations aligned with brand values.
  • Oversee the planning and execution of brand and retail events that enhance seasonal moments and customer engagement.
  • Work with retail teams to deliver localised marketing activity and in-store experiences.
Social & PR
  • Create and manage the publishing of content across all social media channels (Facebook, Instagram, TikTok, YouTube and LinkedIn), aligned with brand strategy and marketing plans.
  • Build and grow influencer, PR and customer outreach programmes, including gifting and collaboration opportunities.
  • Stay on top of social trends and platform innovations to keep content fresh and engaging.
  • Collaborate with paid media teams to deliver compelling ad creatives and copy that drive engagement, conversions and awareness.
  • Monitor performance analytics and apply insights to optimise content and strategy.
The Person
  • Proven experience in a brand marketing role, ideally within fashion, retail or lifestyle industries.
  • Strong campaign management experience with a track record of delivering creative and commercially impactful campaigns.
  • Excellent project management and organisational skills, with the ability to manage multiple projects and stakeholders simultaneously.
  • Creative thinker with strong copywriting skills and an eye for detail.
  • Confident communicator and collaborator across functions and external partners.
  • Experienced in managing budgets and reporting on ROI.
  • Passionate about fashion, culture, and brand building.
Benefits:
  • Competitive basic salary
  • Pension and life assurance
  • Gym Discounts
  • Retailtrust support
  • Enviable discounts
  • Harrods Discount
  • Monthly half day Friday's
  • Summer Hours
  • And so much more!
Our CultureWe're an energic fast-paced brand that embraces progress and strives for innovation. Hard work is rewarded with new opportunities at every level and kindness is celebrated in everything we do. Our summer working hours accommodate a healthy work life balance. Wellbeing is important to our working culture, which is why we nurture a friendly environment for talent to thrive in, alongside a vibrant social community.Our StoresThe first Kurt Geiger store opened on London Bond street in 1963. Today, our brand has global appeal and is distributed in hundreds of cities around the world. We operate over 70 stand-alone stores nationwide, including our new flagship store on London Oxford street, and in over 400 stores globally. Beyond stand-alone stores and retail pop ups, our retail partners include some of the world's most famous department stores.We Are One: For Love | For Diversity | For Change | For Equality | For Kindness | For Freedom | For Unity Against Racism

Kurt Geiger